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Datto expands EMEA HQ, increases European footprint, boosts senior team, launches creative marketing strategy and celebrates industry recognition
READING, UK – 30 June 2016 — /BackupReview.info/ — Datto, the innovative provider of comprehensive data backup, recovery and business continuity solutions, has announced a dramatic expansion and a number of significant milestones for 2016 including new offices, senior staff appointments, innovative end-user marketing, and multiple award wins.
The new EMEA headquarters will house up to 150 Datto team members, and offer a spacious and creative environment. As part of the new space, Datto has a dedicated onsite Partner Experience Centre to help partners increase sales and is complete with the latest AV equipment for both partner and end-user training and events. The new office also has a fully functioning pub, the Blue Ram, for partner hospitality.
Datto Elite Partner Colin Blumenthal, of Complete IT, commented: “The new EMEA HQ in Reading is truly impressive and further demonstrates the commitment and investment Datto is making to support partner growth. We look forward to utilising the new facilities for client meetings and demonstrations, which may end up in The Blue Ram with something to celebrate!”
“The new HQ is an exciting step for everyone at Datto, as we had outgrown our previous office after two years. The dedicated partner experience centre is particularly crucial to our continued expansion, and we look forward to welcoming current and future partners to experience it over the coming months,” said Andrew Stuart, Managing Director of Datto EMEA.
Expanding European Footprint
Growing Senior Team
In addition, Datto has welcomed Chris Tate, who has joined as Business Development Director EMEA. Chris has a long history with Datto, beginning in 2011 when he was Technical Director of Orchid IT, one of Datto’s largest partners at the time. He went on to develop GCI’s channel strategy, and launch totallymsp.com – a resource for all things MSP in Europe.
New Product Launches
Datto partners now have more flexibility than ever, allowing them to protect more end users. They can now offer the SIRIS 3 high performance appliances, and the SIRIS 3 Virtual service which can be deployed across a wide range of leading hypervisors,including VMware vSphere, Microsoft Hyper-V, KVM, and Citrix XenServer.
Datto also announced the new SIRIS 3 Imaged service (previously GENISIS), a conversion tool that instantly turns non-Datto BDR devices and other servers into a SIRIS appliance. SIRIS 3 software comes standard with the purchase of any new SIRIS 3 service effective immediately, and will be available as a free upgrade for all SIRIS 2 appliances shortly. With the addition of our Mac Agent, SIRIS 3 now offers support for every major operating system. Finally, SIRIS 3 now offers agent-based and agentless backup for physical and virtual environments.
Additionally, the company has embarked on its first airport billboard advertising campaign in collaboration with Datapac, Ireland’s largest Datto partner. Dublin airport departures saw 11.5 million passengers in 2015 – the campaign has increased awareness of Datto in Ireland and drummed up business for its partner.
Datto’s popular Land Rover Defender campaign continues to entertain and educate at events across the UK, clocking up 11 major events and countless meetings to boot. The Defender has also been available for partners to use at their own events and has been used by Solar Communications, ZedOne and Complete I.T.
With a comprehensive partner programme supported by creative marketing activity, Datto has received increased industry recognition in the shape of multiple awards. Recent acknowledgement for Datto has come courtesy of partners Mirus IT, Network Group, and Storage Magazine, while the company is currently shortlisted for CRN and Computing awards. Datto has also recently been named a Visionary in Gartner’s 2016 Magic Quadrant for Disaster Recovery as a Service.
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