New approach to personal storage designed for a mobile, multi-device world

KPCB and Western Digital lead funding

REDWOOD CITY, CA – July 27, 2016 — / — Today, Upthere announced the general availability of its new personal storage service and application. Upthere has built a smarter way to keep, find, and share a lifetime of files. It safely and privately stores files directly in the cloud, instead of keeping them on devices. Upthere also announced $77 million in total funding led by KPCB and Western Digital, along with Elevation Partners, Floodgate, GV, NTT Docomo Ventures, and Square 1 Bank. This funding gives Upthere the momentum to advance its technology and provide the best storage solution to customers.

“We built Upthere from the ground up to be the ultimate personal storage experience,” said Chris Bourdon, CEO of Upthere. “We can now live directly from the cloud instead of battling the limited space on our devices. With the cloud as our primary storage place, we can easily view, find, and share a lifetime of data from any device, anywhere.”

“Upthere solves a widespread capacity problem with current storage services,” said John Doerr, chairman of KPCB. “It is a new, ambitious effort to change how we save and share things in the cloud.”

Key features of Upthere include:

Upthere Home
The Upthere Home app serves as the window to everything kept in Upthere. It is designed to handle a lifetime of personal photos, videos, music, and documents. In order to make a lifetime of things accessible, Upthere automatically categorizes and groups files together for easy browsing. To find specific things, customers can type a few characters or tap on groups to filter down to just the relevant items. For example, tapping on dates in photos will zoom out to show a bird’s eye view of all photos organized by month and year. Tap again to zoom in on a set of photos.

Everything kept in Upthere is private by default. Since it’s already in the cloud, sharing is much easier. No data has to move around, so friends see shared content instantly. Every share relationship is captured in a new organizing feature called Loops.

Instead of folders, Upthere uses Loops — a simpler, more powerful organizational tool. A Loop can include any file and any file can be in any number of Loops. Loops can be private, shared with others, or published through a web link. Anyone in a Loop can invite others, add content, and make comments. It is the best way for small groups of friends and family to share.

The Upthere core technology is a new operating system called UpOS™. UpOS is built to support an ever-expanding amount of content being created in different formats from different devices and services. It is a deeply integrated set of technologies that spans device and cloud, connecting the two together to deliver a smarter storage experience. The cloud part reliably stores content and makes it ubiquitously accessible, discoverable, and shareable. On the device, the UpOS framework, embedded in the Upthere Home app, transparently performs operations directly to the cloud. By bridging cloud and device, UpOS makes it possible to treat the cloud as our primary storage place, bypassing the limitations imposed by legacy technologies like backup and sync.

Pricing and Availability
Upthere Home is available now for Android, iPhone, Mac, and Windows (beta). Upthere is just USD $4.99 per month which includes the Upthere Home app for all platforms, the Upthere service, and 200GB of storage. If more storage is needed, 100GB increments are available for $1.99 per month. Unlike other cloud services, Upthere does not count shared against storage quotas. All new users may get started today with a free three-month trial. A credit card is not required. More information may be found at our blog –

About Upthere
Upthere is transforming the personal storage market by providing a new and better way to keep, find, and share what’s important and meaningful. It provides an enhanced storage experience designed to be the one home for all of your photos, videos, documents, and music. Upthere is available on Android Phone, iPhone, macOS, Windows and the Web. Upthere is headquartered in Redwood City, California. Investors include KPCB, Western Digital, Elevation Partners, Floodgate, GV, and NTT Docomo Ventures.


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Upthere, Inc.
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Method Communications
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Source: Upthere, Inc.



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