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Dramatic Channel Growth Highlights Company’s Current Resurgence
DRAPER, Utah – August 29, 2016 – /BackupReview.info/ — StorageCraft® Technology Corp., the intelligent recovery and backup company, announced today that CRN®, a brand of The Channel Company, has named Chairman and CEO Matt Medeiros to its 2016 list of Top 100 Executives. This annual list recognizes leaders from the technology industry who have played an integral role in shaping today’s IT channel, whether by driving huge cultural shifts, creating rich new opportunities or forging innovative new routes to success.
The inspiration for the company’s new-found trajectory, according to Medeiros, came when the team realized that “not all data is equal.” That set in motion several critical steps. First was the realization that intelligent recovery should be the primary focus of the solution, not storage or backup. The recognition of a tiered-data structure and the ability to recognize mission-critical functionality is the key to getting businesses up and running in the shortest amount of time possible. Second, the people, products and processes within the company had to be aligned to deliver exciting solutions to this market. Third, the role of the channel emerged clearly as the best path to future customers. Medeiros’ conversation with channel partners can be heard at: https://www.storagecraft.com/
With this new vision in place, the pace of new product introductions increased dramatically. It’s no accident that Medeiros is also listed as Number 1 in CRN’s Top Innovators category. “Our development team responded really well and has exceeded many of our customers’ expectations with bold new offerings. Our Cloud to Cloud solution that handles Microsoft Office 365, Google Apps, Salesforce.com and Box is just one example,” said Medeiros.
“When we heard Matt describe the new approach for StorageCraft, we immediately understood that he was turning this industry on its head,” said Brent Whitfield, CEO of critical solutions provider DCG Technical Solutions, Inc., in Los Angeles. “This is all about recovery and backup. That’s where we earn our keep with our customers in the channel. StorageCraft provides an excellent value proposition for our customers, and the business proposition for channel partners is compelling. It’s a solution that I encourage my team to get behind.”
With a revitalized product offering, a fresh approach to addressing the needs of the industry and a channel-friendly approach to programs and business, it’s no wonder that StorageCraft is on a fast track to double its partner base domestically and is on the path to expand its global presence as well.
Robert Faletra, CEO of The Channel Company, said, “The executives on our 2016 Top 100 list have led their companies to extraordinary achievements, both technological and entrepreneurial. We congratulate each of this year’s Top 100 Executives and celebrate their trailblazing contributions to the advancement of the IT channel.”
The Top 100 Executives list is featured in the August 2016 issue of CRN and online at www.crn.com/top100
About StorageCraft Technology Corp.
StorageCraft and ShadowProtect are trademarks of StorageCraft Technology Corp. Other company and product names may be trademarks or registered trademarks of their respective owners.
About the Channel Company
CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.
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