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Price of Service and Storage Capacity Are Key Drivers of Satisfaction
COSTA MESA, CA – Sept. 15, 2016 — /BackupReview.info/ – Box ranks highest among fee-based cloud storage service providers and performs particularly well in the price of service, storage capacity, variety of features offered, speed of downloading/uploading files and security factors, according to the J.D. Power 2016 Cloud Storage Satisfaction ReportSM released today.
The report measures overall satisfaction with cloud storage service providers among customers who currently subscribe to a cloud storage service to store data files, provide storage back-up access and help with media downloads/storage. Satisfaction is measured across nine factors (listed in order of importance): price of service; storage capacity; ease of use; variety of features offered; reliability of service; speed of downloading/uploading files; functionality across different devices; security; and consistency across operating systems. Overall satisfaction, which is calculated on a 1,000-point scale, is 860.
“The cloud storage service industry is growing as consumers want to store and readily access more data files, music, video and images than ever before,” said Kirk Parsons, senior director and telecom, media & technology practice leader at J.D. Power. “It’s important that cloud storage providers offer a service that’s easy to access and to store media across multiple devices and platforms at a price consumers perceive as a good value. Providers that do so—plus continuously offer new services and upgrades—are well-positioned to increase satisfaction, customer loyalty and repurchase intention.”
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Key Report Findings
The 2016 Cloud Storage Satisfaction Report—fielded in July 2016—is based on responses from 2,865 customers who currently subscribe to and pay a recurring fee for cloud storage services.
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Source: J.D. Power
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