Market specialist to provide local channel support of company’s flagship converged data service platform

SYDNEY, Australia – November 8, 2016 — / — FalconStor Software Inc. (NASDAQ: FALC), a 16-year innovator of software-defined storage solutions, today announced it has joined the iCITA ecosystem through a vendor alliance with the leading regional distributor to provide FreeStor ® , the industry’s first truly horizontal converged data services platform, to organizations throughout the Australia/New Zealand area.

iCITA provides members with best-of-breed products from world-class vendors to provide scalable, flexible solutions to their customers in the categories of hosting, IaaS, HaaS, SaaS, virtualization, and software/hardware products. iCITA’s partnership with FalconStor offers organizations and their customers the ability to maximize the investment in storage hardware, allowing them to take advantage of changing vendors and markets while using a consistent storage platform through FreeStor.

“Resellers and distributors today need to be able to provide a comprehensive suite of product choices that are readily accessible and can be tailored to their clients’ individual needs,” said Damien Stephens, Chief Executive Officer of iCITA. “We are pleased to offer FalconStor solutions as part of our Vendor Alliances ecosystem. We feel that FreeStor is ideally suited to helping our members better understand their storage requirements and how they can fully utilize storage space within their data center and enterprise environments.”

FreeStor unlocks a new world of storage opportunities, allowing IT managers, MSPs, and CSPs to maximize efficiencies and lower costs while taking advantage of the cloud, hybrid cloud, flash storage and software-defined storage. FalconStor’s groundbreaking Intelligent Abstraction ® approach delivers seamless access and unified data services across entire storage infrastructures without having to invest in new technology, or rip and replace existing platforms. Always-on availability and continuity keep businesses running while enabling them to move, synchronize and protect data across virtual and physical storage platforms.

“iCITA not only empowers managed service providers, integrators, and other channel resellers to help their customers with cutting-edge cloud and infrastructure solutions but is keenly aware of how the local marketplace operates and is able to ensure that FreeStor is positioned for maximum success,” said David Bull, FalconStor Technical Sales Director. “Many organizations find themselves locked into a particular storage infrastructure, whether due to licensing obligations or economic necessity, but still need newer functionality that their traditional systems simply can’t provide. iCITA will be able to help us educate organizations as to the benefit of adding FreeStor’s software approach and Intelligent Abstraction to unlock features and benefits that will help them compete both locally and in a global economy.”

Australian resellers and service providers who are interested in offering FreeStor can now procure locally through iCITA. To learn more visit

About FalconStor
FalconStor Software, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged data services software platform that is hardware agnostic. Our open, integrated flagship solution, FreeStor ® , reduces vendor lock-in and gives enterprises the freedom to choose the applications and hardware components that make the best sense for their business. We empower organizations to modernize their data center with the right performance, in the right location, all while protecting existing investments. FalconStor’s mission is to maximize data availability and system uptime to ensure nonstop business productivity while simplifying data management to reduce operational costs. Our award-winning solutions are available and supported worldwide by OEMs as well as leading service providers, system integrators, resellers and FalconStor. The company is headquartered in Melville, N.Y. with offices throughout Europe and the Asia Pacific region. For more information, visit or call 01189 497319

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FalconStor, FalconStor Software, FreeStor, and Intelligent Abstraction are trademarks or registered trademarks of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.

Media Contact:
Scott Kline, JPR Communications

Source: FalconStor



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