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By Kris Price, Senior Account Manager at Backup-Technology
Backup Technology Cloud Backup Expert Tips: Using “SMART” Goals to Evaluate your Website
So, you have set up a beautiful website that has powerful and informative content for your prospects and other relevant visitors. You have added contact forms, explained your services clearly, and added important links. This should do just fine, right? Unfortunately, the answer is “no”.
Your marketing efforts must not stop at merely creating and hosting a quality website. The Internet is a big platform where a number of IT companies are vying for the same spot that you are after. Thus, traffic gets distributed unevenly, and if you want more of that to reach your website, then you must establish concrete IT marketing goals, and measure them for evaluation.
An ideal website for an IT business must have SMART goals, which are Specific, Measurable, Attainable, Relevant, and Timely.
Creating the SMART goals
If a website doesn’t get traffic, then it will eventually get out of business. Growing your traffic will require you to create some kind of performance targets.
Inbound Link Building
Measuring Your Marketing Goals
Backup Technology Limited (BTL) is always available to help its partners and resellers with their marketing needs. Please contact BTL at https://www.backup-technology.com/about-btl/contact
About the Author: Kris Price is a Senior Account Manager at Backup-Technology, an Asigra powered cloud backup and disaster recovery solutions provider.
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