CAMPBELL, Calif. – February 14, 2018 — / — Panzura®, the leader in enterprise hybrid cloud NAS, announced today that CRN®, a brand of The Channel Company, has named Steve Simpson, Director of Channels, to its prestigious list of 2018 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organization through channel partners.

Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community, and strategies for driving future growth and innovation. Each of the 2018 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending, and executing outstanding channel partner programs.

As Director of Channels, Steve played an integral role in the design and implementation of a dynamic new channel partner program to reflect the company’s shift to a channel-first sales model. The Panzura Freedom Partner Program now highlights new levels, discount structures, and participation goals. As a result, the average purchase order per partner has tripled in size in the past year, and Panzura has successfully moved from 25% of sales through the channel to nearly 100% as a channel-first organization.

“The executives on CRN’s 2018 Channel Chiefs list stand out for their exceptional leadership, vision, and commitment to the channel,” said Robert Faletra, Executive Chairman of The Channel Company. “These individuals deserve special recognition for their development and support of robust partner programs, innovative business strategy and significant contribution to the overall health of a vigorously growing channel. We applaud each Channel Chief’s impressive record of accomplishments and look forward to their future successes.”

“Thanks to Steve’s leadership in launching the Panzura Freedom Partner Program, we have an incredible foundation for a focus on the channel partner and alliance partner of the future,” said Jason McKinney, Vice President, Alliances and Channel. “Our goal is to arm our partners so that they can drive significant new data services around digital transformation. We look forward to an exciting growth year with our partners.”

The 2018 CRN Channel Chiefs list, including the 50 Most Influential Channel Chiefs, is featured online at and will appear in the February 2018 issue of CRN.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC. All rights reserved

About Panzura
Panzura is the leader in enterprise hybrid cloud NAS and cloud data management. Panzura Freedom, an intelligent hybrid cloud storage platform, represents a breakthrough in managing explosive growth in unstructured data, delivering data center performance with the economics, scalability, and durability of the cloud. Panzura CloudFS underpins Panzura Freedom and incorporates intelligent file services backed by 26 patents. Using Panzura, enterprises shift from legacy storage as they consolidate and simplify their storage into the cloud. Organizations like Milwaukee Tool, American College of Radiology, and Chevron use Panzura for active archive, hybrid cloud NAS, cross-site collaboration, and DevOps use cases. Please visit for further information.

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Scott Kline
JPR Communications

Source: Panzura



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