New WD-Brand My Passport Line of Drives Enables Consumers to Store and Carry Even More Photos and Videos

IFA, BERLIN & SAN JOSE, Calif. – September 4, 2019 — /BackupReview.info/ — At IFA 2019, Western Digital Corp. (NASDAQ: WDC) introduced the refreshed WD®-brand My Passport™ and My Passport for Mac drives. The award-winning My Passport line now features the slimmest 5TB portable hard drive in the WD brand portfolio at just 0.75 in (19.15mm) thick. The stylish design fits in the palm of a hand, yet has space to store, organize and share a tremendous amount of photos, videos, music and documents.

“For years, consumers have trusted the My Passport drive to store their content, from meaningful home videos to important documents, wherever their journey takes them,” says David Ellis, vice president of content solutions, Western Digital. “People want more storage in a smaller package and designs that complement their personal styles and the latest devices. Our goal is to offer best-in-class solutions that keep users’ digital lives backed up and preserved so they can enjoy their precious memories for years to come.”

The stylish new drives feature a fresh look and are available in capacities up to 5TB*. The My Passport drive comes in cool new colors including Black, Blue and Red, while the My Passport for Mac drive is Midnight Blue. The My Passport drive is formatted for Windows® 10 and will feature a USB 3.0 connector that is compatible with USB 2.0. The My Passport for Mac drive is formatted for macOS Mojave and will have a USB-C™ connector to deliver plug-and-play storage out of the box.

To help consumers protect their content, the drives feature WD Discovery™ software for WD Security™ (password protection and 256-bit AES Hardware Encryption), social media and cloud storage import (like Facebook, Dropbox and Google Drive™)** and WD Drive Utilities™. All of the new drives are built with Western Digital reliability and come with a three-year limited warranty.

Pricing and Availability
The slim drives are available now starting at just $79.99 MSRP USD in the U.S. for 1TB from the Western Digital Store and Best Buy, and are slated to be available at other popular retailers later this fall. For more information, please visit the WD website or the Western Digital booth at IFA Berlin (Hall #17, Stand #201).

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About Western Digital®
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, and WD® brands.

*1TB = one trillion bytes. Actual user capacity may be less, depending on the operating environment.
**Social Media and Cloud services may be changed, terminated or interrupted at any time and may vary by country.

© 2019 Western Digital Corporation or its affiliates. All rights reserved.

Western Digital, the Western Digital logo, G-Technology, SanDisk, WD, the WD logo, My Passport, WD Discovery, WD Drive Utilities and WD Security are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Dropbox is a trademark of Dropbox, Inc. Google Drive is a trademark or registered trademark of Google LLC in the United States and/or other countries. macOS is a trademark of Apple, Inc. USB-C™ is a trademark of USB Implementers Forum. All other trademarks are the property of their respective owners. Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products are available in all regions of the world.

Forward-Looking Statements
This news release contains certain forward-looking statements, including the expected availability, benefits, features, pricing and performance of the My Passport and My Passport for Mac portable storage drives. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: changes to specifications from standards organizations, volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company’s filings with the Securities and Exchange Commission (the “SEC”), including the company’s most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.

Contacts
Corporate
Jim Pascoe
+1-408-717-6999
jim.pascoe@wdc.com

Analyst Relations
Lisa Neitzel
+1-408-717-7607
lisa.neitzel@wdc.com

Americas
Steve Shattuck
+1-949-672-7817
steve.shattuck@wdc.com

Asia Pacific
Jolin Tan
+65-6840-9326
jolin.tan@wdc.com

China
Cathy Ding
+86-213-2063-843
cathy.ding@wdc.com

EMEA
Neill Ewen
+353-87981-3568
neill.ewen@wdc.com

India
Javed Ansari
+91-987-1629-983
javed.ansari@wdc.com

Japan – Corporate
Emi Hatano
+81-343-347-115
emi.hatano@wdc.com

Japan – Products
Kenji Suzuki
+81-3-3642-265
kenji.suzuki@wdc.com

Source: WD

 

 

 

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