New global research reveals challenges behind limited family conversations on the internet safety

Woburn, MA – September 16, 2019 — / — According to the latest survey commissioned by Kaspersky, 84% of parents worldwide are worried about their children’s online safety. However, on average, parents have only spent a total of 46 minutes talking to their children about online security. More than half (58%) of those surveyed spend less than 30 minutes discussing the subject, which is half the time of one standard school lesson.

Survey –

Children’s privacy and security online are becoming some of the most prominent concerns for parents. These are well founded as, according to the Kaspersky survey, over 9 in 10 children between 7 and 12-years old globally have an internet-enabled device, smartphone or tablet.

Increased screen time can most often lead to more exposure to potential online risks. According to parents surveyed, the most dangerous online threats, are children seeing harmful content (27%) and receiving anonymous messages or content inciting them to carry out the violent or inappropriate activity (14%).

To reduce potential risks and explain the dangers of the internet, 81% of parents say it is a joint responsibility between parents and schools to teach children about online safety. Slightly more (86%) believe that parents are better positioned to do so since children generally trust them more.

With parents acknowledging the onus on them to provide their children with guidance, yet spending less than hour doing so, the Kaspersky research makes clear that parents are finding such conversations difficult. In having these conversations, parents cited the biggest challenges as being:

  • Explaining the threats in a way that children can understand and relate to (60%)
  • Getting children to take the online threats seriously (51%)
  • Dissuading children from following and/or giving them the confidence to not follow peer pressure (42%)

Emma Kenny, a leading psychologist – a resident on ITV this morning, as well as TV and Radio presenter and columnist, currently working in collaboration with Kaspersky commented on the findings:

“Whilst it is completely understandable that parents do not want their children to feel fearful about going online, it is essential that this doesn’t mean that they take a lax approach to internet safety. Balance is key and an informed child is a safe child.

“By breaking down the barriers of communication regarding online safety and etiquette, parents ensure that their children get the very best out of their cyber life whilst feeling reassured about their child’s online behaviour.

“Children need to be protected, and parents can do this by firstly educating themselves about the sites that their children visit by spending time with them as they surf the web, and secondly, by ensuring they have a reliable solution that protects their children from stumbling on inappropriate or offensive material.”

The study highlights the need for parents to create safer internet experiences and research available tools that will assist in initiating those conversations.

We unfortunately have to accept that the internet allows kids to encounter the content we never want them to see,” states Marina Titova, Head of Consumer Product Marketing at Kaspersky. “Privacy and security concerns are now top of mind for parents, and we know how difficult it is sometimes talk about these concerns with children so that they listen and not push away. That’s why Kaspersky is committed to introducing solutions and recommendations for the whole family that provide parents and kids with peace of mind.”

To help families protect children from various internet threats, Kaspersky recommends:

  • Frequently discussing potential online dangers and age-appropriate advice for how children can stay safe online.
  • Setting limits with your child how much time they can spend online and establishing guidelines for using of social media.
  • Use a parental control app, like Kaspersky Safe Kids, to monitor what children do, see, or search for, online across all devices, including mobile devices, and offers useful advice on how to help children behave safely online.
  • Subscribing to a family version of a security protection suite, like Kaspersky Security Cloud. The service incorporates and helps to guard family and private data, plus protect kids online.

To learn more about fears, most common threats, experiences, and tactics when it comes to internet safety for children, visit the full report.

Note to editors
*Kaspersky commissioned an international study, conducted by market research company Savanta, of parents with 7 to 12-year-old children to explore trends, practices and challenges of keeping their kids safe online. Covering nearly 20 countries across each region of the globe, Kaspersky surveyed nearly 9,000 parents and explored how internet enabled devices are being used at home, what are the biggest concerns when it comes to online security, and how parents are tackling them.

About Kaspersky
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at

About Emma Kenny
Emma Kenny is a psychologist, TV presenter, writer and expert media commentator, and is now recognized as one of the UK’s leading TV psychological experts. She is perhaps best known for her role as resident psychologist on ITV’s This Morning where, during the viewer phone-in segment of the show, she provides expert advice on a whole range of sensitive issues. Emma is registered with the British Psychological Society and the British Association for Counselling and Psychotherapy and runs private sessions from her therapy clinic in Manchester.

For more information about Emma Kenny please visit

Media contact:
Sarah Kitsos

Source: Kaspersky




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