Storage Made Easy have appointed Andy Hill and James Peck as a response to rapidly expanding sales growth in the EMEA territory

LONDON, UK – June 15th 2020 — / — Storage Made Easy® (SME) enters its new fiscal year announcing the appointment of Andy Hill as VP Sales EMEA and James Peck as EMEA Senior Technical Consultant, both bringing extensive experience in scaling regional sales and channels.

Prior to being appointed by SME, Andy Hill and James Peck led the EMEA business expansion within Komprise.

Andy Hill
Photo: Andy Hill

Andy Hill brings over 20 years of EMEA management and execution experience for companies such as Komprise, Nexsan, and VERITAS:

“I’m really excited to be part of this crucial stage of customer expansion for SME. It is undeniable that the unique Enterprise File Fabric solution that SME offers is set to be a key platform for many more enterprises, and we are glad to help expand the business in these very exciting times.”

James Peck
Photo: James Peck

James Peck has also held numerous pre-sales consultancy roles within the industry, focusing on the EMEA regional plans for Komprise, HyperGrid or Nexsan:

“I’m thrilled to be joining a company offering true innovation. Its clear IT administrators are under pressure continually grappling with a growing and ever diverging data set whilst users demand increased availability across their many devices and locations. This puts SME in a unique position to converge data management and availability into a centralised Enterprise File Fabric allowing secure access from almost any device, anywhere in the world.”

Throughout 2019 and 2020, Storage Made Easy continued to accelebrate sales and has a growing market and momentum with global enterprise customers:

“I am really pleased to welcome both Andy and James to the team. These are key appointments for us. We entered into an extensive process to find the right people with deep market expertise to bring the Company forward and we have found that in both Andy and James.” said Jim Liddle, CEO of Storage Made Easy.

About Storage Made Easy (SME)
Storage Made Easy provides a multi-cloud data management and data protection product called the Enterprise File Fabric™ that unifies on-premises and on-cloud company storage assets in addition to standalone products that bridge desktop and cloud, such as operating system native cloud drives and cloud explorer applications.

The File Fabric provides cloud-like economics across a company’s storage portfolio, unlocking the benefits and cost-efficiency of its data assets whilst providing strict controls and governance for legislative compliance and security concerns such as ransomware attacks. Existing site-based storage infrastructures can be transformed into an on-premises private cloud, delivering a storage-as-a- service model to the company. Local storage can be connected to public clouds, expertly managed by the File Fabric as a unified hybrid cloud storage platform.

The File Fabric solution offers a “blanket” that companies can privately apply to wrap around all their data: on-premises, within a public cloud, or on a third party software vendors’ cloud (SharePoint or Salesforce for example). Customers can use the File Fabric for security, encryption and control with a focus on compliance regimes such as GDPR, HIPAA, FERPA and GBLA.

Customers include globally known broadcasting companies, one of the world’s largest social media companies, and also one of the largest global retailers, in addition to global internet service providers, universities and international government and governmental bodies.

The company is backed by one of the largest alternative asset managers in addition to entrepreneurs in the London market insurance industry, who have previously successfully sold their company to a listed peer.

Storage Made Easy is the trading name of Vehera LTD.

Follow on Twitter @SMEStorage and @storagemadeeasy and visit at to learn more.

Press Contact
Mariado Martinez
Business Development Director
+44 (0)2086 432 885

Source: Storage Made Easy




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