Backup Service Provider Joins Asigra Partner Ecosystem and Delivers Enterprise-Class Data Protection to Customers

TORONTO – October 8, 2014 — / — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced that UKBackup, a Farnborough, England-based backup solutions provider, has joined the Asigra partner ecosystem to deliver backup and recovery services based on the Asigra Cloud Backup™software platform. Advantages of the new service include affordable recovery-based pricing and end-to-end protection of customer data across physical, virtual, cloud and mobile computing platforms.

Tweet This: @UKBackupLtd Adopts Asigra Recovery License Model for Deployment in the United Kingdom– #backup

UKBackup provides a range of online backup and hybrid/private backup solutions to organizations in both the private and public sector. Offered as a fully managed public cloud, hybrid or private cloud solution, UKBackup provides an end-to-end solution that not only makes protecting information easy but ensures that users can quickly restore data when required. UKBackup is based out of a high security campus in Farnborough, UK where backup data resides in an IL3, ISO:27001, BS 25999 and ISO:9001 accredited facility. The company is supported by a team of engineers to ensure customer data is available on demand.

To differentiate their organization’s backup offering, UKBackup is pricing its backup services based on the volume of data that customers recover instead of the amount they back-up. To accomplish this, the UK service provider is leveraging Asigra’s Recovery License Model (RLM), giving IT professionals the ability to better control backup and recovery costs even as organizational data volumes grow. With this approach, fees are based on a Recovery Performance Score that is calculated over a 12-month period (every 6 months in the first year). A waiver is provided for the single largest recovery event in any licensing term and only successful recoveries are included in the calculations. The fair, transparent and predictable pricing model provides immediate savings of 40 percent and up to 70 percent over time.

Asigra is the first backup software provider to deliver a viable recovery-based pricing option for backup and recovery. Asigra RLM is enabled by utilizing data recovery analytics and insights that were not previously possible. The end result is what many experts agree is an evolving movement toward performance-based pricing aligned with business value rather than capacity-based usage.

“In today’s data rich IT environments, businesses are confronted with rising backup costs due to the growing volume of data to protect. Arguing for price concessions with backup providers is an unsustainable approach as pricing margins fall,” said James Chillman, Managing Director, UKBackup. “RLM provides a fair and transparent way to price backup and recovery that rewards IT organizations that perform well and recover less. At the end of the day, it will be our customers who benefit from this partnership which brings greater efficiency and value to the backup equation.”

“Service providers and end-customers who make the switch to recovery-based pricing will find a much fairer approach and one that reflects true business value,” said Eran Farajun, Executive Vice President, Asigra. “Combined with a technology platform built for end-to-end data recovery, Asigra Cloud Backup is a premier all-in-one solution designed for service providers. We applaud UKBackup for their move in this direction and will work closely with them to ensure success.”

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About Asigra
Trusted since 1986, Asigra provides organisations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise-class agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organisations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognised as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. In 2014, Asigra Cloud Backup was also named the Top Enterprise Backup Solution by Storage Magazine. More information on Asigra can be found at


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
The Ventana Group
(818) 332-6166

Source: Asigra, Inc.


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