End-to-end Customer Support Enables Cloud Channel Partners to Improve Time to Market, Drive Adoption and Customer Satisfaction, and Deliver Greater Lifetime Value

LOWELL, MA – July 14, 2015 — /BackupReview.info/ — PlumChoice, Inc., the leader in specialized technical services for the Internet of Things (IoT) and cloud applications, today announced a partnership with AppDirect, the leader in cloud service commerce, at the 2015 Microsoft Worldwide Partner Conference (WPC) in Orlando, FL. PlumChoice will now provide cloud application services for AppDirect’s cloud channel partners. The end-to-end services from PlumChoice include pre-sales guidance, onboarding and activation, migration and 24/7 tier-one and tier-two support services, which provide businesses with better customer experiences and enable marketplace partners to secure greater brand affinity and lifetime value.

The partnership between AppDirect and PlumChoice enables seamless transactional experiences between independent software vendors (ISVs), channel partners, and end customers. These services address the cloud application adoption challenges, including the support needed before the purchase, management, onboarding, activation, ongoing usage and continuous updating, and will allow marketplace partners to effectively build and monetize a larger portfolio of cloud providers. PlumChoice’s services will provide businesses with the white-glove services and support needed for unified communications, office productivity, cloud security and backup.

“We are excited at the opportunity to partner with AppDirect – a leader in the cloud space and a company that is dedicated to nurturing a seamless, positive relationship between ISVs, channel partners and end-users,” said Dave Hauser, director of channel development at PlumChoice. “Businesses understand the value of cloud applications, but they don’t have the time or resources to vet and manage them on their own. Our work with AppDirect will provide cloud users with concierge services to help them get the most out of their cloud applications – starting before they even make a purchase. This will simultaneously enable channel partners to drive higher cloud adoption rates and customer satisfaction.”

According to data from Microsoft, 86 percent of small businesses know that moving to the cloud is important, yet 70 percent have not truly embraced cloud applications that will help streamline operations. One contributing factor in this gap is that the channel partner, often a telco provider or Internet service provider (ISP), is unable to deliver the service and support for the cloud applications they sell. This leads to product abandonment, and, ultimately, the inability for the marketplace partner to recognize revenue and deliver value for the customer.

PlumChoice now provides an all-in-one solution for channel partners that integrates into the AppDirect Cloud Service Commerce Platform. By providing an integrated solution that includes concierge services through each stage of the customer journey, channel partners are able to differentiate their cloud service offerings in the marketplace, which will result in higher satisfaction scores and will provide greater lifetime value for their customers.

“PlumChoice’s expertise and ability to provide continuous cloud application services are of tremendous benefit to partners,” said Elliot Curtis, head of alliances at AppDirect. “From pre-sales support, to onboarding and activation, and all the way through ongoing support, PlumChoice is helping our partners provide better cloud experiences for their customers, which in turn, promotes long-term loyalty.”

For details on the partnership, please visit PlumChoice and AppDirect at the 2015 Microsoft WPC taking place July 12-15 at the Orange County Convention Center (OCC) in Orlando, FL. For additional information, please visit www.plumchoice.com and www.appdirect.com.

PlumChoice Resources

  • Webcast: The Crowded Cloud: How to Stand out Among SMBs and Reduce the Burn from Churn and Returns
  • Webinar: The Cloud App Gap™: Why prospects don’t buy and customers don’t stay
  • Cloud Application Success Requires Increased Support for Product Adoption and Ongoing Use

About PlumChoice
PlumChoice is the leader in providing a continuum of specialized technical services for today’s highly personalized consumer and small business technology environments. For more than a decade, the company has partnered with brands both large and small, including Fortune 1000 manufacturers, retailers, software vendors, and telco and cable providers to deliver highly differentiated customer experiences by way of technical support solutions for the Internet of Things and cloud applications.

Today’s dynamic, complex, heterogeneous technology environments require brands to solve for technical challenges that are complex and diverse. PlumChoice’s solutions span the entire buyer and customer lifecycle – from pre-purchase through installation, configuration, integration, problem resolution and ongoing usage. Solutions include Connected Life, Cloud Application and Premium Technical sales, support and care services. PlumChoice enables brands to reduce no-fault-found returns, increase adoption and penetration, drive revenue, control costs and create customer loyalty.

PlumChoice, Inc.
Karen McPhillips
Vice President, Marketing

Source: PlumChoice


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