New Storage Market Landscape Study™ Compares Planned Adoption to Spending Intention of Key Storage Technologies Based on Responses from More than 550 Storage Decision-Makers

NEWTON, MA – December 10, 2015 — / — Technology media and intelligence company TechTarget (NASDAQ: TTGT) today announced the release of its semi-annual Storage Market Landscape Study™ published by TechTarget Research™which shows that Hyper-Converged Infrastructure has a significant amount of planned adoption over the next 24 months in the enterprise data center.

Fielded in Q3 2015, the findings are based on first party insight derived from in-depth interviews with decision-makers and are focused on technology roadmaps, vendor performance and forward-looking spending plans for the Storage industry. The report features a composition of over 550 global respondents from a blend of large enterprises (more than $2 billion in revenue) along with Mid-sized and SMB organizations.

“Our inaugural Market Landscape study clearly showcases changes underfoot in Storage and overall enterprise IT Infrastructure as 2015 comes to a close,” notes Ken Male, Senior Vice President and General Manager, TechTarget Research. “A large percentage of spend is still with traditional technologies that for the most part  have been installed for 10+ years, however the roadmaps clearly show planned adoption of technologies that move away from proprietary array architectures vis-a-vis Cloud, Software-Defined and Hyper-Converged Infrastructure,” continued Male.

Key Report highlights
TechTarget Storage Technology Momentum Index™: The Storage Momentum Index™ stack ranks technologies. Those with the most “net new” planned implementations over the next 24 months, paired with a low adoption rate, have the highest momentum. A hallmark of the research process is the capturing of the vendors that are in use and in plan. As of Q3 2015, Hyper-Converged Infrastructure is in the top spot, with Nutanix poised to benefit the most, followed by EMC and HPE. Rounding out the top 5 technologies in the index are Software-Defined Storage, Public Cloud Storage (Backup & Recovery), All Flash Arrays, and Public Cloud Storage (Primary). Detailed below are select lead vendors in plan in each of the top 5 technologies.

Top 7 Vendors – Storage Technology Momentum Index™

1) Hyper-Converged Infrastructure 2) (Tie) Software-Defined Storage 2) (Tie) Public Cloud Storage (Backup/DR) 4) All Flash Arrays 5) Public Cloud Storage (Primary)
1. Nutanix 1. View in report 1. View in report 1. View in report 1. Microsoft Azure
2. EMC 1. View in report 2. Amazon S3 2. View in report 2. View in report
3. HPE 3. VMware 3. Google Cloud Storage 3. Pure Storage 3. Amazon S3
4. View in report 4. NetApp 4. IBM 3. Dell 4. IBM
5. View in report 5. View in report 5. View in report 3. View in report 5. View in report
6. View in report 5. Dell 6. HDS
7. View in report 7. View in report 7. View in report   

TechTarget Storage Spending Index™: The Storage Spending Index™ is a financial measure that factors in size of annual spend, frequency of spend, planned spending increase over the next 12 months and breadth of deployment for each technology in the Market Landscape Study. Unified Storage, Fibre Channel (FC) SAN and Data Protection are all widely deployed, and garner significant spend year over year that is still increasing. These dynamics have them leading for spending intensity as we exit 2015, however All Flash Arrays and Public Cloud fare well in the Spending Index as their adoption, frequency of spend and budget share becomes more pervasive.

“By capturing both intent and transaction data, TechTarget Research is able to identify when budget and share shifts are taking place and overlay the vendors that are garnering mindshare,” said Male. “This research provides a valuable decision support and peer benchmarking platform for enterprise IT decision-makers as they deploy new technologies and evaluate the vendor landscape.”

Vendors covered in this report include: EMC (NYSE: EMC), NetApp (NASDAQ: NTAP), IBM (NYSE: IBM), HPE (NYSE: HPE), Dell, HDS, Violin Memory (NASDAQ: VMEM), Nimble Storage (NASDAQ: NMBL), Pure Storage (NASDAQ:PSTG), Amazon (NASDAQ:AMZN) , Google (NASDAQ: GOOG )  SolidFire, Kaminario, Tegile, Nimbus Data, Nutanix, Simplivity, Tintri, VMware (NASDAQ: VMW), Oracle (NASDAQ: ORCL), VCE, Western Digital (NASDAQ:WDC) and others.

The Storage Market Landscape Study is now available and will be updated on a semi-annual basis. If you are interested in getting more information and/or purchasing this report, contact Ken Male at 617-431-9480 or To learn more about TechTarget Research services, click here:

About TechTarget Research
TechTarget Research, part of TechTarget’s global suite of IT Deal Alert™ products and services, leverages TechTarget’s demand-side data and analytics on technology deals across multiple sectors of the enterprise Information Technology (IT) market to build intelligence and reports around technology adoption, market share, vendor performance, and more. TechTarget Research focuses on providing in-depth and actionable IT market insight for enterprise IT professionals, the institutional investor community and technology vendors. .

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About TechTarget
TechTarget (NASDAQ: TTGT)is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 140 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world.

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Source: TechTarget