Focus on cloud-enabled business continuity solutions delivered via its 100% expert channel model resulted in Unitrends’ 250% growth in Hybrid Cloud business

BURLINGTON, MA – March 9, 2016 — / — Unitrends, a leader in cloud-empowered IT continuity solutions, today announced strong performance for its fiscal year 2016. Unitrends achieved significant momentum from its transition to an all-channel sales model; grew its cloud business 250% year-on-year; entered into technology partnerships with cloud leaders Amazon Web Services and Google; and earned strong recognition from industry watchers and analyst firms.

Explosive growth in the Cloud: Unitrends’ broad support for public, private, and hosted clouds equips its channel partners to meet each customer’s unique requirements today, and paves the way to meet future needs. This flexibility and scalability resulted in a six-fold increase in customer data protected in the Unitrends cloud, with volumes approaching 10 petabytes. To meet this rapid increase in demand, and to serve future requirements, Unitrends added data centers in Australia, Canada, Germany, and the UK, and expanded its US datacenter locations.

Cloud customers are delighted: “Our server systems, which are vital to our business, so we were looking for a recovery solution that would guarantee protection in the event of a natural – or man-made – disaster,” said Marc Stevens, senior vice president of IT and operations at Western Security Surplus Insurance Brokers, Inc. “Unitrends Forever Cloud is ideal; it enables us to easily replicate our latest backups to an offsite location. In under 10 minutes, hourly incremental backups complete and replicate to the Unitrends Cloud.  We no longer have to worry about data, server and system protection. And, on top of all that, Forever Cloud helps us simply and affordably meet data retention regulations.”

Product innovation driving Cloud momentum:
Underpinning the Company’s successes in the cloud were the differentiated products launched or enhanced during the year:

  • Unitrends Forever Cloud™ introduced to complement the Unitrends Recovery Series and Unitrends Enterprise Backup, enabling users to simplify long-term data retention in the cloud, reduce costs, and ensure compliance.
  • Unitrends Free™ virtual appliance for VMware VSphere®, ESXi, and Microsoft® Hyper-V®. This free product delivers enterprise-class backup and recovery for an unlimited number of virtual machines or physical Windows Servers, and includes instant recovery, and fast incremental backups to Google Cloud Platform or the Amazon Web Services cloud.
  • Unitrends Boomerang™ for VMware users looking for VM migration, backup, DRaaS, or cloudbursting in AWS. The Company also introduced its Boomerang Test Drive on AWS, enabling VMware users to experiment with cloud-based protection / migration at no cost.
  • Recovery Assurance capabilities enhanced. Unitrends is the only company in the industry with products that provide recovery assurance for VMware®, Microsoft Hyper-V®, and physical Microsoft Windows®.

Complementing these cloud solutions is Unitrends Enterprise Backup™ Release 9.0, a breakthrough software solution for on premise and cloud continuity that significantly reduces management overhead with sophisticated new functions for both physical and virtual environments, accessible via a totally intuitive new dashboard. Ensuring continuity has never been this streamlined and efficient.

During the year, Unitrends enhanced its on premise hardware offerings, releasing the Unitrends Recovery Series™ models 944S and 946S with raw capacity up to 182TB along with breakthrough adaptive inline deduplication.

Key Cloud partnerships: Unitrends earned Amazon Web Services Advanced Technology Partner status during the year. Unitrends also became a Google Cloud Platform Premier Partner as the company made significant progress against its “Open Sky” initiative.  Unitrends continues to innovate with both the Unitrends Cloud and in working with hyper-scale public clouds making the company the #1 hybrid cloud solutions provider.

Cloud Industry recognition: Unitrends’ momentum in the cloud-empowered continuity category was acknowledged by industry watchers and analysts. Among the fifteen awards earned:

  • The Cloud Awards 2015-2016 – “Best Hybrid Cloud Solution”
  • Best in Biz Awards 2015 – “Silver Award: Best New Product of the Year – SMB”
  • Best in Biz Awards 2015 – “Bronze Award: Best Product Line of the Year”
  • Stevie Award 2015 – “Silver Award: New Product of the Year – Software – Cloud Storage & Backup Solution”
  • TMC – “2015 Cloud Computing Product of the Year”
  • TMC – “2015 Cloud Computing Backup & Disaster Recovery Product of the Year”

Citations by analyst firms include:

  • DCIG 2015-2016 Hybrid Cloud Backup Appliance Buyer’s Guide – “Best in Class”
  • Gartner – “Magic Quadrant for Enterprise Backup Software and Integrated Appliances” — completeness of vision and ability to execute.
  • Info-Tech Research Group – Named overall Champion of “Mid-Market” and “All-in-One Backup.” Categories and Best Overall Value for BaaS, Mid-Market, Enterprise Client and All-in-One.
  • Enterprise Management Associates (EMA) — “Vendor to Watch”
  • Deloitte Technology Fast 500 – third consecutive year

Strong channel growth: Key to Unitrends’ success in cloud-enabled continuity was the Company’s move to a 100% channel model, and its innovative new channel engagement program. Both initiatives contributed to delivering the Company’s 28th consecutive quarter of channel-driven growth in Q4.

“Unitrends truly understands the word ‘partnership,”’ said Lance Wiseman, Partner at Viyu Network Solutions. “First, they get what my customers need today, and the company’s cloud focus protects their future business continuity requirements. With Unitrends, we are confident we are doing the best for our customer. Second, they are 100% committed to our success – they provide what we need before we need it, work with us to serve our customers, and never compete with us.”

Unitrends is both enabling its traditional partner community to offer best-in-class products and services, and adding new, cloud-driven partnerships that offer business management solutions to the portfolio. Recent examples include CloudCheckr and Orbitera.

“The explosive growth of digital information, unprecedented complexity, flat budgets, and the need to ensure business continuity are compelling IT organizations to find fundamentally new ways of doing things,” said Kevin Weiss, CEO and President of Unitrends.  “To meet this challenge, and future customer needs, we’ve focused on delivering the industry’s broadest platform of cloud empowered continuity services. In parallel, our move to satisfy customer demand through our expert channel partners has significantly extended our reach, without compromise to customer service. The market is validating our efforts; we’ve increased our hybrid cloud revenues by 250% year-on year, while continuing our 98% customer satisfaction rating.”

About Unitrends
Unitrends is trusted by IT Leaders and Pros who know that in today’s digital world protecting their ideas and keeping their business running is non-negotiable. To address the growing volume and value of digital information, the company’s award winning portfolio of Continuity Solutions enables customers to capitalize on cloud economics, reduce their overall spend on IT, and have 100% confidence in the recovery point to come. Unitrends’ Continuity Solutions are backed by a customer support team that consistently achieves a 98% satisfaction rating and are sold through a community of thousands of expert technology partners, service providers and resellers worldwide. Visit

Media Contact:
Dante Gordon
Senior Director, Channel Marketing

Source: Unitrends