As BDR Market Explodes, Continuum’s Business Continuity Sales Success Kit Provides Sales and Marketing Resources for MSPs to Capture More Business

BOSTON, MA – Sept. 23, 2016 — / — Continuum®, the only channel-exclusive IT management platform company, released the Business Continuity Sales Success Kit to aid MSPs in closing more deals and winning more backup and disaster recovery (BDR) business. For all MSPs – those getting started with selling BDR to those looking to boost existing sales, this success kit is designed to be used throughout the sales funnel, from lead generation to presentation to contract signing. The BDR kit provides resources that can be completely customized to best suit an individual MSP, as well as actionable, informative and educational content, including scripts, talk tracks and more to train new sales team members on the unique benefits and sales propositions inherent to BDR platforms.

“Continuum’s Business Continuity Sales Success Kit may be used with any BDR sales, but is designed to be used seamlessly with Continuity247™, Continuum’s fully-managed backup and disaster recovery platform,” said Zeshan Raja, Assistant Director, Partner Success at Continuum. “MSPs who leverage the kit in conjunction with offering Continuity247 will find it is an excellent complement to the features and benefits it provides as well as other marketing materials you may already be using for the platform.”

The Business Continuity Sales Success Kit contains customizable, white label sales and marketing collateral, including emails, website copy, worksheets and checklists, presentation materials and more. Informative and educational content includes discovery questions, talking points, voicemail scripts and presentation tips. It also includes a “getting started” guide, detailing how and when to use each component of the kit in the sales process.

The Disaster Recovery as a Service (DRaaS) market is estimated to grow from $1.42 billion in 2015 to $11.92 billion in 2020. To view an informative infographic that takes a deeper look into what exactly BDR is, how small- and medium-sized businesses benefit from it and what to look for in an ideal BDR solution, visit:

Backed by Continuum’s industry-leading Network Operations Center (NOC) with 700 technicians, Continuity247 proactively monitors and verifies backups, provides recovery and testing support, troubleshoots and ensures backups continuously run 24x7x365 for small and medium sized business clients. Continuity247 offers a powerful feature set that includes block-level backup, flexible retention policies, granular file recovery and more, all of which help MSPs to ensure clients can recover quickly and completely in the event of a disaster or any unplanned downtime. For more information, visit:

Download the Business Continuity Sales Success Kit at:

Topics: Sales & Marketing, Content

About Continuum
Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting nearly 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit or and follow us on LinkedIn and Twitter @FollowContinuum

Tracy Wemett

Source: Continuum



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