New whitepaper discusses how businesses can amass and utilize proliferating volumes of unstructured data with a cloud object storage solution

MOUNTAIN VIEW, Calif., Oct. 11, 2016 — / — Not long ago, many organizations treated data storage much like physical storage – they just tucked it away in any available space. Today, data is recognized as a valuable corporate asset that can yield business-impacting intelligence. To assist with decision making and running operations, companies are collecting and using exponentially more data – both structured data, which is growing linearly, and unstructured data, which is growing exponentially.

The latest Frost & Sullivan whitepaper titled, Which Cloud Storage Service Delivers The Performance You Need? Comparing IBM Cloud Object Storage and Amazon S3 ( ), provides a head-to-head comparison of IBM Cloud Object Storage and Amazon Web Service (AWS) Amazon S3; looking at features, functionality, and – based on comprehensive tests conducted by IBM – performance.

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To manage the volume, variety, and velocity of data, enterprise storage and IT executives have adopted infrastructures based on object storage – a scalable storage structure in which data and its metadata are separated and stored in an “object format.” The growing interest in object storage parallels the proliferation of unstructured data – for example, video, photos, emails, messaging, documents – and the increase in cloud and mobile applications that produce, as well as assess such data.

“Countless enterprises struggle in their search for an object storage solution that meets their criteria for flexibility, performance, scalability, control, transparency and cost-effectiveness, especially as they look to the cloud,” noted Stratecast | Frost & Sullivan Cloud Computing Services Vice President Lynda Stadtmueller. “Many cloud object storage services, including Amazon S3, deliver capacity with limited control, meaning that enterprises have little ability to adjust performance parameters to meet the needs of their applications.”

Various cloud storage providers expect businesses to blindly trust their one-size fits all configurations to deliver all of their needs. Their inflexible cloud object storage services may deliver low-cost capacity, but offer minimal visibility, control, and flexibility that a company needs to optimize their storage on a workload-by-workload basis, whether in the cloud or in their own data center.

“In comparison, IBM Cloud Object Storage offers users high-degree of flexibility and control over their object storage, thanks to the feature-rich IBM technology platform,” stated Stadtmueller. “Furthermore, IBM Cloud Object Storage is the first truly hybrid cloud storage system with functionality delivered both in the IBM Cloud data centers around the globe and for on-premises deployment.”

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On Wednesday, October 12, 2016 at 10:00 AM CDT, Frost & Sullivan Cloud Computing Services Vice President Lynda Stadtmueller will participate in a complimentary live webcast panel discussion comparing the performance aspects of IBM Cloud Object Storage and Amazon S3.

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Source: Frost & Sullivan