Woburn, MA – January 25, 2022 — / BackupReview.info / — Kaspersky North America has announced its annual commitment to champion Data Privacy Week 2022, an initiative that emphasizes transparency and educating businesses on the best practices for data collection that respect data privacy. As a champion, Kaspersky recognizes and supports the principle that all organizations share the responsibility of being conscientious stewards of personal information.

Data Privacy Week is an expanded effort from Data Privacy Day that generates awareness about the importance of privacy. This year, we are encouraging individuals to learn more about how to manage and protect their valuable online data. We are also encouraging businesses to respect customer data and learn about the responsibility they hold for keeping individuals’ personal information safe from unauthorized access and ensuring fair, relevant and legitimate data collection and processing.

“Privacy is very complex: being both a technological, an ethical and a legislative issue, it is shaped by interests of governments, businesses and people as citizens and consumers. Last year brought many new challenges and opportunities in the field of data privacy, and we saw much more attention given to how legitimate data collection by businesses, employers and governments can be detrimental to personal privacy. We expect a lot of interesting developments, as companies find new creative ways to both empower their customers to control their data and continue to provide value,” states Vladislav Tushkanov, privacy expert, Kaspersky.

To further the discussion of privacy, Kaspersky is hosting a roundtable webinar “The Future of Privacy: what to expect in 2022” on January 25, 2022 at 11am ET. The panel of experts will reflect on 2021’s most important privacy developments and discuss how perspective can change people’s attitude to the privacy question: business- and government-wise, human rights-wise, when it comes to personal life and even gets connected to domestic violence.

In addition, Kaspersky recommends adhering to the following tips offered up from The National Cybersecurity Alliance to help guide individuals and businesses to better data privacy practices:

*     For Individuals:

  • Understand the privacy/convenience tradeoff: Be thoughtful about who gets your information. Many accounts ask for access to personal information before you even use their services and this information has tremendous value to businesses. Delete unused apps on your internet-connected devices and keep others secure by performing updates.
  • Manage your privacy: Once you have decided to use an app or set up a new account, make sure to set the privacy and security settings to your comfort level for information sharing. Take control of your personal data and use Kaspersky’s Privacy Checker to help you explore how to change these settings.
  • Protect your data: Keep your data secure by creating long, unique passwords and storing them in a password manager.Add another layer of security by enabling multi-factor authentication (MFA) wherever possible, especially on accounts with sensitive information.

*     For Businesses:

  • Conduct an assessment: Understand which privacy laws and regulations apply to your business. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access. Ensure the personal data you collect is processed in a fair manner and is only collected for relevant and legitimate purposes.
  • Adopt a privacy framework: Researching and adopting a privacy framework can help you manage risk and create a culture of privacy in your organization. Get started by checking out the following frameworks: NIST Privacy FrameworkISO/IEC 27701 – International Standard for Privacy Information Management
  • Educate employees: Educate your employees of their and your organization’s obligations to protecting personal information. Engage employees by asking them to consider how privacy and data security applies to the work they do on a daily basis. Teach employees how to update their privacy and security settings on work and personal accounts. Learn more.

For additional expert insight, check out Kaspersky’s annual Privacy Predictions 2022 report.

For more information about Data Privacy Week 2022 and how to get involved, visit https://staysafeonline.org/data-privacy-week/

About Data Privacy Week
Data Privacy Week began as Data Privacy Day in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection. NCA, the nation’s leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness, leads the effort in North America each year. For more information, visit https://staysafeonline.org/data-privacy-week/

About the National Cybersecurity Alliance
The National Cybersecurity Alliance is a non-profit organization on a mission to create a more secure, interconnected world. We advocate for the safe use of all technology and educate everyone on how best to protect ourselves, our families, and our organizations from cybercrime. We create strong partnerships between governments and corporations to amplify our message and to foster a greater “digital” good. National Cybersecurity Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Week (Jan. 24 – 28); and CyberSecure My Business™, which offers webinars, web resources and workshops to help businesses be resistant to and resilient from cyberattacks. For more information, please visit https://staysafeonline.org

About Kaspersky
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com

Kaspersky Media Contact
Madison Schoonover

Source: Kaspersky