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Strategic relationship between Unitrends and Fielo fuels the strongest channel rewards program in the data protection industry
COLUMBIA, S.C., February 25, 2014 — /BackupReview.info/ — Unitrends, the industry’s fastest-growing multi-environment data protection company, today announced that just a little over a year after the program’s launch, more than $1.5 million in cash awards were earned by channel representatives worldwide who have participated in the company’s partner loyalty program, UniRewards.
Click to Tweet: .@Unitrends partners cashing in on #UniRewards loyalty program! http://bit.ly/K96RCZ #dataprotection
UniRewards enables partners to earn points by engaging in various activities that support the company’s products and services, such as inviting other sales reps to join the program, registering a qualified lead or closing a deal. Members can then redeem their reward points for cash.
“The UniRewards program is by far the most effective incentive program in the industry,” said Gary Pollard, channel manager at DSM Consultants. “It is simple, manageable and, most importantly, obtainable, providing our sales professionals with lucrative income supplements and an ongoing incentive to sell Unitrends’ products and services. I know of no better program for rewarding success.”
Since the program’s launch in February 2013, UniRewards’ members have delivered more than $90 million in new sales pipeline opportunities. This rapid scale can be attributed, in part, to the development of a strategic relationship between Unitrends and Fielo, a provider of cloud-based loyalty programs featuring content, messaging and user experiences delivered on a highly segmented level.
“The Fielo solution has given us the ability to deliver targeted incentives based on the profiles, behaviors and regional differences of our members,” said Bob Gagnon, vice president of channel sales at Unitrends. “After just one year, UniRewards has exceeded our expectations on every account. It’s been a focal point of our channel strategy, delivering measurable and meaningful opportunity creation, channel-based revenue and highly committed partner relationships.”
Key features of the UniRewards loyalty program include:
“UniRewards’ simple interface and lucrative points system give my sales representatives all the motivation they need to promote Unitrends’ products over any of its competitors,” said Trevor Donnelly, director of business development at Vapor Services. “More pay equals more selling. It’s as simple as that.”
For more information on or to sign up for the UniRewards loyalty program, visit: http://www.unitrends.com/about-unirewards
Read our client testimonials on the Salesforce AppExchange: http://bit.ly/1egb0BN
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