Bold New Redesign and Messaging Creates New Identity for FalconStor as Industry Leader and Innovator, Empowering Customers to “Be Free”

MELVILLE, N.Y., May 2, 2014 — / – FalconStor Software®, Inc. (NASDAQ: FALC), a market leader in data protection and migration, today launches a bold global rebranding campaign, “The Power to Be Free.” The campaign demonstrates how FalconStor’s platform-agnostic technology gives customers and partners the freedom to choose the right storage for their needs without the burden of vendor lock-in.  The new FalconStor brand is the culmination of a comprehensive corporate restructuring with a new management team, flexible purchasing options, and a strong product roadmap.

“FalconStor technology enables customers and partners to be free. We give them the freedom to migrate, optimize, recover and provide continuity for the heterogeneous storage portfolios  which many customers possess today,” said Gary Quinn, President and CEO, FalconStor. “We allow cloud providers to incorporate disparate storage platforms into their infrastructure offerings while the deployment is occurring. We allow customers and partners to use technology that is right for them, whether that is today’s ‘spindle technology,’ emerging storage ‘flash and SSD’ or historical ‘tape solutions’ to meet their SLAs with their customers.”

As part of the rebranding, FalconStor has launched a new website that displays a vibrant new corporate look.  Shades of dark red replace FalconStor’s former navy blue brand color.  The new website also demonstrates FalconStor’s customer centric model and messaging to market its technology based on customer need, instead of on technology specifications and performance. 

FalconStor solutions are showcased under four segments: Migration, Continuity, Recovery, and Optimization.

Visitors will find an array of useful customer testimonials, videos, and industry spotlights focused on healthcare, government, financial services, education and manufacturing.

FalconStor will also be rolling out its new look with a print and digital ad campaign featuring famous champions of freedom, such as Mahatma Gandhi and Winston Churchill. The ads feature images of these prominent figures along with their inspiring quotes, including Gandhi’s “Freedom is never dear at any price.  It is the breath of life.” Viewers are encouraged to use the Twitter hashtag #befree as part of the campaign with any topics or comments related to freedom.

“The Power to Be Free branding campaign brings a fresh, one-of-a-kind approach to promoting data management solutions, which we believe solidifies FalconStor’s positive momentum within the industry. We are passionate about this campaign, and have already seen its positive effects internally and with customers and partners across the globe,” continued Quinn.

“Most importantly, we hope these images and stories inspire our clients to free themselves from the stress of worrying about data loss, downtime, managing multiple products, and how to best control the never-ending data sprawl. FalconStor is fully focused on seizing this opportunity by redefining our company and the solutions we offer. By the end of the year, our customers will have a simple, single, integrated platform for all of their data management needs; freeing them even further to run their businesses.”

In rolling out the new website, and the branding, messaging and advertising campaigns, FalconStor worked with several agencies including; JEMC, Engagelogic, Underscore Marketing, EPOCH 5 Public Relations and Greenstone Marketing.

About FalconStor Software
FalconStor Software, Inc. (NASDAQ: FALC) is transforming how enterprises move, store, protect and optimize data.  Founded in 2000, FalconStor offers an award-winning platform for data migration, business continuity, disaster recovery, optimized backup and deduplication.  FalconStor helps maximize data availability and system uptime to ensure nonstop business productivity, while simplifying data management to reduce operational costs. Our open, integrated software solutions reduce vendor lock-in and give enterprises the freedom to choose the applications and hardware components that make the best sense for their business. FalconStor solutions are available and supported by OEMs, as well as leading system integrators and resellers worldwide.  FalconStor is headquartered in Melville, N.Y. with offices throughout Europe and the Asia Pacific region. For more information, visit or call 1-866-NOW-FALC (866-669-3252).

Follow on Twitter – Watch on YouTube – Connect on LinkedIn

# # #

FalconStor and FalconStor Software are either trademarks or registered trademarks of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.

Links to websites or pages controlled by parties other than FalconStor are provided for the reader’s convenience and information only.  FalconStor does not incorporate into this release the information found at those links nor does FalconStor represent or warrant that any information found at those links is complete or accurate.  Use of information obtained by following these links is at the reader’s own risk.

Investor Relations
Melissa Keir
Tel: 631-773-4334

Public Relations
Tim Sheets
Tel: 631-773-4303

Source: FalconStor


General Tags: online file storage, data storage, online backup providers directory, compare online backups, online backup news, CEO interviews, SaaS, online backup reviews, online backup, data security, software as a service, online file backup, cloud computing, top rated online backups, online backup services, online data backup, backing up online, online backup companies

Like us on Facebook

Do you like this post? Subscribe to our RSS feed ===========================

Sponsored Links:

Data Deposit Box


Bacula Systems



Related posts:

  1. FalconStor Announces Executive Change
  2. Gary Quinn, President & CEO of FalconStor Software, Named a Top 50 Midmarket IT Vendor Executive for 2014 by Midsize Enterprise Summit
  3. FalconStor® CDP and FalconStor® NSS 7.5 Solutions Now Available and Shipping
  4. FalconStor Offers Free Migration to IBM ProtecTIER Customers
  5. FalconStor Honored with 2014 LISTnet Long Island Software Award (LISA)
  6. FalconStor Announces Disaster Recovery Automation for Physical and Virtual Environments
  7. FalconStor Showcases Enhanced Data Protection Solutions at VMworld 2013
  8. FalconStor CEO Honored With Long Island Business News’ Around 50 Award
  9. FalconStor Software Extends Reach of FreeStor with Global Rollout
  10. FalconStor Software Announces Third Quarter 2013 Results