Marketing agency saves $400,000, safeguards video files offsite with TwinStrata’s cloud-integrated storage solution

NATICK, MA – June 3, 2014 – / — TwinStrata, an innovator in cloud-integrated storage solutions, today announced that marketing and advertising agency iostudio has successfully implemented CloudArray to simplify the storage, management and offsite protection of its growing multimedia data. The solution, backed by Google Cloud Storage, has saved the company more than $400,000 by eliminating the need to purchase and maintain additional onsite and offsite storage.

As part of its previous data storage and protection strategy, iostudio relied on tapes, onsite storage and a colocation facility for media archival, backup and offsite data protection. This approach was time-intensive, inefficient, and unreliable, costing more than $125,000 a year to support its disaster recovery strategy.

Since integrating CloudArray into its existing environment, iostudio has simplified storage management for the company’s media files and replaced its previously complex and manual process with a simple, fully automated solution. Today, iostudio replicates its nearly 100 terabytes (TBs) of production video data to a Google Cloud Storage-backed CloudArray appliance that effectively creates multiple backup copies —  a full version onsite and geo-replicated copies in the cloud. Instead of having to administer a complicated mix of expensive parts, iostudio now relies on CloudArray’s single cloud-integrated storage solution to manage both onsite storage capacity issues and offsite data protection.

Given its success with archiving media files, iostudio also plans to move more traditional backups and other archive data to the cloud via CloudArray.

John Skinner, Network Engineer at iostudio, said:

  • “We looked at connecting directly to the cloud, but the process of connecting to the API just seemed so challenging, particularly for video files. CloudArray has the ability to serve as primary storage for an entire company. It cuts out about 20 different steps all at once – from backups to maintenance to worrying about RAID to connecting directly to the cloud. With the brilliant simplicity of CloudArray, we’re able to backup and archive all our video files in the cloud, and never have to worry about those issues again.”

Joshua Hood, IS Project Manager at iostudio, said:

  • “TwinStrata gave us a turnkey solution that makes managing our data storage environment so much easier and much more affordable. With CloudArray, we no longer need additional onsite storage for our videos or offsite storage in a colocation facility to protect our data. CloudArray also takes care of minimizing the impact on our network, increasing the security of our data and managing the connection with the cloud directly.”

Nicos Vekiarides, CEO of TwinStrata, said:

  • “Media companies and marketing agencies like iostudio who produce and manage a lot of video data need an affordable and accessible storage strategy that can both store and protect the massive amounts of data. CloudArray provides the perfect combination of reliability and cost.”

About TwinStrata
TwinStrata’s cloud-integrated storage makes data storage straightforward, affordable and maintenance-free by enabling organizations to scale their storage area networks (SAN) and network-attached storage (NAS) with on-demand cloud capacity. Customers use CloudArray to support primary, secondary, backup and archive storage needs. More information is available at

Company Contact:
Lorita Ba
+1 (508) 651-0199

Agency Contact
Rachel Vitale
Lois Paul and Partners
P: 617.986.5751

TwinStrata, Inc
24 Prime Parkway, Suite 301
Natick, MA
USA, 01760

SOURCE: TwinStrata, Inc.


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