• New EMC product releases help organizations “Redefine Possible” – reducing the cost of running application workloads while accelerating innovation through new application workloads.
  • EMC XtremIO 3.0 adds new inline data services, expands family and delivers unmatched TCO with a new XtremIO Xpect More Program.
  • New EMC VMAX3 redefines enterprise storage with the industry’s first open enterprise data service platform – 3X performance and a 50% reduction in TCO.
  • EMC Isilon OneFS delivers the industry’s first enterprise-grade scale-out Data Lake and new platforms with 2X performance.
  • Now available, EMC ViPR 2.0 and EMC ViPR SRM software-defined storage enable customers to build a modern storage infrastructure on commodity hardware.
  • Breakthrough hyperscale cloud storage infrastructure – EMC Elastic Cloud Storage (ECS) Appliance – is now available. EMC has shipped the first ECS Appliance, a single system totaling three Petabytes, to The Vatican Library.

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LONDON, UK – July 8, 2014 — / — EMC Corporation (NYSE:EMC) today announced significant new product releases across its Flash, enterprise storage and Scale-Out NAS portfolios – collectively helping today’s IT organizations “Redefine Possible” and accelerate their journey to the hybrid cloud.

Over the last few years, organizations that have harnessed the megatrends of social, cloud, mobile and big data to build new applications have been able to transform their industries.  The recipe for IT transformation is conceptually simple – invest in new applications by reducing investment in the existing application estate.  However, the reality is that there is 29% annual data growth in existing application workloads, a continued 58% “drag” incurred by supporting infrastructure applications on business applications, and the ever escalating need for faster performance for specific application workloads.

Organizations that successfully reduce the cost of running their existing application estate can use these efficiencies to fund new application development – building a new generation of mobile and big data applications that will redefine their business. These architected applications need a way to bridge the management of both new and existing application workloads without creating further infrastructure silos. Today’s releases of EMC® XtremIO™, EMC VMAX3™, EMC Isilon® OneFS, and the availability of EMC ViPR® 2.0, ViPR SRM 3.5, and the EMC ECS™ Appliance address the issues and many more. These solutions help IT organization “Redefine Possible” as they accelerate their journey to the hybrid cloud.

New Product Highlights

  • EMC announced XtremIO 3.0, offering a multitude of new features and configurations, ecosystem integrations, and business programs for EMC XtremIO all-flash arrays. Collectively, these offer more scale, more capabilities, and more support for consolidated, virtualized, and performance-hungry workloads. (News release here.)
  • EMC announced the highly anticipated VMAX3 Family, which transforms VMAX® from enterprise storage to an enterprise data service platform. This fundamentally changes what has – until now – been possible with enterprise storage by bringing new levels of cloud-like agility, efficiency and control within the data center. The VMAX3 enterprise data service platform enables customers to regain control of where best to run specific workloads, within the data center or in the public cloud. VMAX3 is the foundation for hybrid cloud as IT looks to deliver Storage-as-a-Service (News release here.)
  • EMC announced a major upgrade to EMC Isilon OneFS, new Isilon platforms and new solutions that reinforce the industry’s first enterprise-grade, scale-out Data Lake. The new products and capabilities, which include ongoing support for HDFS, help customers advance their ability to ingest, store, protect and manage massive amounts of unstructured data. (News release here.)
  • EMC announced the availability of EMC ViPR 2.0 and EMC ViPR SRM 3.5, helping customers build a truly modern storage infrastructure on commodity platforms, while also making it easy to manage any storage infrastructure – from a cluster of two arrays to a truly hyperscale, multi-Petabyte environment. (Blog post.)
  • EMC announced that the EMC ECS Appliance, a breakthrough hyperscale storage infrastructure designed for the data center, is now generally available. The ECS Appliance, powered by ViPR 2.0, redefines storage economics and balances the benefits of the public cloud—cost, simplicity, scalability—with the security and control of the private cloud. EMC has shipped the first ECS Appliance, a single system totaling three Petabytes, to The Vatican Library. (Blog post.)

Executive Quote

David Goulden, CEO, EMC Information Infrastructure
“Organizations harnessing the four IT megatrends of social, cloud, mobile and big data to build new applications are redefining their industries. IT must drive cost efficiencies to fund the new applications businesses are asking for. Although these new applications will be architected differently, they cannot become another IT silo.  Today’s announcements deliver IT organizations with the ability to redefine possible, by dramatically reducing the TCO of existing application estates, and accelerating new application delivery on their journey to the hybrid cloud.”

Jeremy Burton, President, EMC Products, Marketing & Solutions
“Customers are dealing with the reality and challenges of managing a variety of workloads – while supporting new demands to build new applications, both on-premise and in the public cloud. There is no one-size-fits-all solution. Today’s new innovations from EMC deliver customers the foundation needed to manage existing and new application estates and accelerate their journey to the hybrid cloud.”

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

EMC, ECS, ViPR, VMAX, VMAX3, Isilon and XtremIO are registered trademarks or trademarks of EMC Corporation in the United States and/or other countries. All other trademarks used are the property of their respective owners.

Forward-Looking Statements
This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Katryn McGaughey

Source: EMC