Mobile Driving First-time eCommerce Experiences

HAMPSHIRE, UK – 12th November 2014 — / — A new report from Juniper Research has found that just over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017, up from 1.6 billion this year.

According to the report, mobile consumption of services such as banking, money transfer and purchases of goods and services was surging as consumers were either migrating from desktop usage or becoming first-time eCommerce users through their smartphones or tablets. It found that in a number of developed markets, mobile devices would account for over half of online transactions within five years.

The report, Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, also observed that while contactless payments had yet to gain traction outside Japan and South Korea, Apple Pay was expected to provide NFC with real momentum. It also stressed the opportunity for mobile to offer consumers in emerging markets first-time financial inclusivity through the provision of mobile wallets, enabling services beyond payments such as savings and micro-insurance.

Social Network Commerce Opportunity
Meanwhile, the report highlighted the potential of social networks in accelerating mobile commerce adoption. According to report author Dr Windsor Holden: “Brands and retailers should certainly seek to integrate their offerings with players such as Facebook and FourSquare. Integration offers reach, allied to the potential to target specific user demographics.” The report also recommended the integration of operator billing capabilities with websites to monetise digital content amongst a wider user base.

Other findings from the report include:
• Consumers concerns around transaction security remain the primary inhibitor on service adoption.
• While growth in the number of mobile digital content purchasers in developing markets is relatively low, the value of customers is increasing markedly as they transition from ringtone purchase to rich media content typically monetised through in-app purchase.

The whitepaper, Mobile Commerce ~ On The Money, is available to download from the Juniper website together with further details of the full report and the attendant Mobile Commerce Markets Excel.

About Juniper Research
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

For further details please contact Sam Smith, Press Relations
T: +44(0)1256 830001

Source: Juniper Research


General Tags: online backup services, online backup news, online backup companies, software as a service, CEO interviews, online file storage, online backup, compare online backups, online data backup, online file backup, online backup providers directory, cloud computing, data storage, SaaS, top rated online backups, data security, online backup reviews, backing up online

Like us on Facebook

Do you like this post? Subscribe to our RSS feed ===========================


Related posts:

  1. Concerns about Mobile Application Permissions on the Rise, Finds Kaspersky Lab
  2. Kaspersky Lab Finds Over Half of Consumers Don’t Password-Protect their Mobile Devices
  3. Quest Software Enters Into Agreement with Insight Venture Partners to Become Private Company in Transaction Valued at $2.0 Billion
  4. Mobile Worker Population to Reach 1.3 Billion by 2015, According to IDC
  5. Global Survey Finds 85% of Mobile Apps Fail to Provide Basic Privacy Information
  6. American Small Businesses Lose an Estimated $75 Billion a Year to Ransomware, New Datto Survey Finds
  7. Increased Mobile Usage and Risks to Older Users Among Key Findings of Kaspersky Index for H1 2017
  8. Dataguise Recognized in Data-Centric Security Report with Market Forecast to Reach $5.38 Billion by 2022
  9. Kaspersky Lab Survey Finds Mac and PC Users Encounter Similar Cyberthreat Risks
  10. DDoS Breach Costs Rise to over $2M for Enterprises finds Kaspersky Lab Report