VMAX All Flash Scales Up To Four Petabytes; Offers Radically Simplified Software Packaging as well as Guaranteed Investment Protection Through Xpect More Program


  • Expanding upon the market-leading XtremIO all-flash array, EMC launches VMAX All Flash, completely re-engineering VMAX to capitalize on the transformational value of flash in the modern data center
  • VMAX All Flash is built to address mission-critical enterprise data center use cases, at data storage costs less than traditional enterprise disk-based arrays
  • EMC delivers the first-to-market all-flash storage array to natively support block, file, open systems and mainframe
  • Features dramatically simplified appliance-like packaging and Xpect More program with guaranteed investment protection
  • VMAX All Flash also delivered as a building block of the industry-leading VCE, EMC Converged Platforms Division, Vblock and VxBlock 740 Systems

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  • Related Press Release: EMC Declares 2016 The “Year of All-Flash” For Primary Storage
  • Related News Release: EMC Unveils DSSD D5: A Quantum Leap In Flash Storage
  • Related News Release: EMC Helps Modernize the Mainframe Through EMC VMAX and EMC Disk Library Innovations
  • EMC Reflections Blog: Technical Debt: Lost in the Fog
  • EMC Pulse Blog: Mission Critical Meets All Flash
  • EMC Pulse Blog: Performance Redefined: Introducing DSSD D5 Rack-Scale Flash Solution
  • Follow the conversation on Twitter with @EMCDSSD, @EMCCorp, @EMCStorage and @EMC_News using #QuantumLeap

LONDON, FEBRUARY 29, 2016 — /BackupReview.info/ — EMC Corporation (NYSE:EMC) today made a quantum leap forward in its flagship enterprise storage platform, announcing the new VMAX® All Flash®, the first-to-market all-flash storage array to natively support block, file, open systems and mainframe with the ability to scale up to four petabytes (PB) of data. More than just improving on raw performance, VMAX All Flash arrays deliver the legendary reliability and flexibility of the VMAX platform, while offering total cost of ownership (TCO) less than traditional enterprise disk-based arrays. Recognized by customers as the most-trusted storage array in the industry, EMC is extending the world-class VMAX data services to VMAX All Flash. In addition to a dramatically simplified management experience, its appliance-like packaging now includes both hardware and software.

Available immediately, EMC’s flagship VMAX array has been re-engineered to offer two new all-flash models: the EMC® VMAX 450 and EMC VMAX 850. Both models are specifically designed to take full advantage of the superior performance, density and economies of scale offered by cutting-edge flash storage media. In addition, EMC will add improvements later in the year to compress data in real time, which will result in significant capacity efficiencies.

More Than Just Performance Improvements
VMAX All Flash is engineered specifically to capitalize on the performance of flash and the economics of today’s latest large-capacity SSDs, introducing technology such as Write Folding that improves flash durability while simultaneously delivering peak performance. Multi-dimensional scalability is achieved through its V-Brick ‘building block’ architecture. Each V-Brick contains one VMAX engine and starts with 53TB of usable capacity that can be scaled up to 500TB in 13TB increments. Multiple V-Bricks can be combined to scale out to a maximum of eight VMAX engines and 4PB. The VMAX All Flash 450 can be configured to include one to four V-Bricks and the VMAX All Flash 850 up to eight V-Bricks, allowing customers to scale-out performance and ports easily.

Building on overwhelmingly positive customer feedback for the simplified pricing and packaging of its XtremIO all-flash arrays, EMC is extending its Xpect More Program to offer customers simplified planning, deployment and management for the new VMAX All Flash array. The Xpect More Program offers the unique combination of a lifetime flat-price maintenance model and lifetime flash endurance protection. This not only removes many typical barriers to adoption of new technologies, it gives customers the ability to plan future procurement in a more predictable and efficient manner.

Both the VMAX All Flash 450 and VMAX All Flash 850 leverage the world-class data services of the VMAX family and come in two appliance-like package offerings. The base-level F package includes:

  • Thin Provisioning
  • QoS
  • Embedded Unisphere
  • VVols support and SnapVX™ technology
  • AppSync® data protection software to address Copy Data Management (CDM) needs

For customers who require a broader range of native data services, the FX package also includes:

  • The complete suite of EMC SRDF® software for remote replication
  • Controller-based Data at Rest Encryption (D@RE)
  • EMC ViPR® Suite (both Controller and SRM) for Software-Defined automated provisioning, management, and monitoring
  • EMC CloudArray® software to link non-critical data between VMAX and cloud storage services
  • EMC eNAS technology for file storage
  • The newly launched EMC Unisphere® 360 for simple, consolidated storage management of up to 200 VMAX arrays in a single data center

EMC ProtectPoint™ data protection software can be added to any configuration of VMAX All Flash to perform direct backup between VMAX and EMC Data Domain® protection storage, without the need for traditional backup infrastructure. This avoids the typical data protection bottlenecks that can prevent flash storage platforms from reaching their potential.

Flash For Mission-Critical Environments
VMAX All Flash delivers millions of IOPS and sustains under 500 microseconds of latency for read/write workloads while supporting up to 150GB/s of bandwidth. With a native set of rich data services, VMAX All Flash is designed to support the most mission-critical systems and applications with world-class business continuity and disaster recovery capabilities that deliver six-nines availability through EMC SRDF remote replication technology. Customers can simplify their business continuity plans by consolidating workloads onto a single VMAX All Flash to protect vital information and run native data services.

VMAX All Flash supports a broad ecosystem of applications and systems including: Oracle, VMware, Microsoft and OpenStack as well as support for IBM Mainframe and iSeries. As customers move towards a Software-Defined Data Center and look for simple integration into management and orchestration platforms, VMAX All Flash provides Restful-APIs to facilitate data center integration.

Orderable today, EMC’s Converged Platforms Division (VCE®), will also deliver the VMAX all-flash platform in the VCE® Vblock® and VxBlock™ 740 Systems, providing customers with the fastest, lowest risk path to a modern data center. In addition, the VMAX All Flash is orderable as a VCE Technology Extension to existing Vblock and VxBlock Systems and VCE Vscale™ Fabric implementations, providing customers with a path to significantly extend the performance and capabilities of their current VCE-enabled data centers.

EMC Makes A Quantum Leap Forward In Storage
The launch of VMAX All Flash is one of a number of new announcements made by EMC today that can help customers tap into the transformational benefits of flash.  Including:

  • EMC Declares 2016 “The Year of All-Flash” for Primary Storage
  • EMC Unveils DSSD D5: A Quantum Leap In Flash Storage
  • EMC Helps Modernize the Mainframe Through EMC VMAX and EMC Disk Library Innovations

Customer Quote:
 Ari Bose, Chief Information Officer, Brocade
“As Brocade expands into new markets, our requirement for consistent low-latency, high-performance data storage is growing rapidly. But we can’t afford to compromise performance, reduced resiliency or lack of native data services. We have a long and trusted relationship with EMC and its VMAX platform, so VMAX All Flash will allow us to meet our evolving needs. The simple planning and deployment for scale-out and scale-up flash storage, supported by the enterprise data services that we rely on from EMC, make VMAX All Flash the optimum solution for our needs.”

Industry Analyst Quote:
Mark Peters, Practice Director & Senior Analyst, ESG
“The storage industry is changing, both extensively and rapidly. When flash is faster, cheaper and offers a better cost-capacity-performance ratio than disk, it becomes the obvious choice for workloads that aren’t purely capacity oriented.  But this still only makes sense when flash can deliver the same reliability promises that organizations have come to expect for their enterprise storage. Reliability, simplicity and integration will be the hallmarks of a new breed of flash storage for ‘regular enterprise’ use; a category which we expect to come into its own in 2016.”

EMC Executive Quote:
Guy Churchward, President, Core Technologies, EMC Corporation
“2016 is the Year of All-Flash for primary storage and EMC is marking this milestone with the VMAX All Flash – a completely re-engineered platform that leverages extremely dense flash drives, paired with the power and simplicity of the VMAX data services platform. VMAX All Flash is designed for the modern data center – delivering monster IOPS and consistent sub-millisecond latency while offering world-class six-nines availability. The new VMAX All Flash has made a quantum leap forward in capability, performance and cost efficiency. And it only marks the beginning of EMC’s all-flash future.”

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

Jen Sorenson

EMC, AppSync, CloudArray, Data Domain, DSSD, D5, ProtectPoint, SnapVX, SRDF, Unisphere, ViPR and VMAX are trademarks or registered trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

VCE, VCE Vision, VCE Vscale, Vblock, VxBlock, VxRack, VxRail, and the VCE logo are registered trademarks or trademarks of VCE Company LLC. All other trademarks used herein are the property of their respective owners. Copyright © 2010-2016 VCE Company, LLC. All rights reserved.

This release contains “forward-looking statements” as defined under the Federal Securities Laws.  Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) risks associated with the proposed acquisition of EMC by Denali Holdings, Inc., the parent company of Dell, Inc., including, among others, assumptions related to the ability to close the acquisition, the expected closing date and its anticipated costs and benefits; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) component and product quality and availability; (vii) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (x) the ability to attract and retain highly qualified employees; (xi) insufficient, excess or obsolete inventory; (xii) fluctuating currency exchange rates; (xiii) threats and other disruptions to our secure data centers or networks; (xiv) our ability to protect our proprietary technology; (xv) war or acts of terrorism; and (xvi) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission.  EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Source: EMC