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Seasoned Marketing Executive Joins to Drive High-Impact Marketing Programs and Demand Generation
ATLANTA, GA – October 4, 2016 — /BackupReview.info/ — VeriStor Systems, an advanced IT solutions provider specializing in virtual infrastructure and enterprise private, public and hybrid cloud services and solutions, today announced that it has added Jessica Garrett as Vice President, Marketing. Joining VeriStor from ARRIS, Garrett will be focused on creating compelling, high-impact marketing programs that drive sales and expand VeriStor’s market presence. ‘
“As VeriStor embarks on its next growth phase, marketing and demand generation is a pivotal component of our strategy,” said Ashby Lincoln, CEO, VeriStor. “With Jessica’s experience and measured approach, we will see exponential marketing momentum to power our market share expansion as the innovation leader in the advance IT solutions that accelerate business growth, improve operational efficiency and drive increasing levels of agility. We are pleased to add her to our leadership team.”
Garrett is a seasoned executive with more than a decade of experience in the high-tech, professional service and financial service markets. Prior to joining VeriStor, Garrett was Director of Marketing, Global Brand and Campaign Strategy, for ARRIS, where she developed in-depth marketing programs on a global scale. Under her guidance, ARRIS executed a comprehensive brand refresh, launched a multi-year NASCAR sponsorship, drove the content marketing program, and stood up a marketing automation and lead strategy. She honed her skills in executive positions for the Society of Certified Senior Advisors where she transformed the organization through the development of an online lead gen, customer nurturing and customer loyalty programs. She also served in the United States military for more than 14 years. Garrett earned an Executive MBA and BA degree from the University of Colorado.
“It’s an exciting time to join VeriStor as the company furthers its innovative approach to solving the critical IT enterprise challenges of today’s data-driven organizations,” said Garrett. “With a laser focus on building the marketing programs and demand generation campaigns that attract new customers, I plan to build the marketing platform upon which VeriStor can drive exponential growth.”
About VeriStor Systems, Inc.
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