Will Contribute to Bedrock Data’s Mission of Bringing Data Integration, Data Management and Machine Learning to Mid-Market

BOSTON, MA – March 28, 2017 — /BackupReview.info/ — Bedrock Data™, the world’s leader in automated cloud integrations purpose-built for the mid-market, today announced the appointment of Mark Jaffe to the Bedrock Data Board of Directors (BOD). Jaffe co-founded and was Chief Executive Officer (CEO) of Prelert, a leading provider of behavioral analytics for IT security, IT operations and business operations teams. Prelert was acquired by Elastic in 2016.

“Today’s operations, sales and marketing leaders spend far too much time and resources tying together disconnected cloud platforms and on-premises applications. Purpose-built for mid-sized companies, Bedrock Data gives our customers consistent and coordinated views across their data — improving sales and marketing velocity, internal alignment, and the entire customer experience,” said Thor Johnson, Chief Executive Officer (CEO), Bedrock Data. “Mark brings to Bedrock Data his unique experience and expertise in data integration, data management and machine learning, so our customers can gain efficiencies and insights that were previously out of reach.”

Jaffe has driven success in numerous software companies over 25 years in executive leadership, sales leadership and marketing. He grew Prelert to become the industry leading machine learning anomaly detection analytics company prior to its acquisition.

“When I initially met the Bedrock Data team, I immediately saw the value that Bedrock Data could have brought to my previous companies, addressing issues my teams have had in getting access to data and insight across our SaaS solutions,” said Jaffe. “I became excited about the future for Bedrock Data as it continues to innovate and lead the market, particularly as they extend their offerings with machine learning capabilities. I’m eager to apply my machine learning background to Bedrock Data’s expertise around marketing, sales and support data to help Bedrock Data’s customers leverage their data to generate growth and create more successful customers.”

Jaffe joins Johnson and Graham Brooks, Partner, 406 Ventures, on the Bedrock Data Board.

“SaaS solutions are easy to buy, but difficult to integrate. Bedrock Data solves this problem, connecting customers with the data from all of their applications,” said Brooks. “The value at every stage of the customer lifecycle increases as Bedrock Data applies machine learning to company information. I’m excited to work with Mark. His experience, guidance and expertise will be invaluable as we apply machine learning over the unique data connection engine that Bedrock Data has deployed.”

About Mark Jaffe
Mark Jaffe has driven success in numerous software companies over 25 years in executive leadership, sales leadership and marketing. He co-founded and was CEO of Prelert, which grew to become the industry leading machine learning anomaly detection analytics company prior to its acquisition by Elastic in 2016. At Prelert, he drove multiple VC funding rounds, put an impressive management team in place, grew revenues and led the Board of Directors. As worldwide VP of firewall and behavioral analysis sales at McAfee, Jaffe was responsible for integrating products into the McAfee solution portfolio, ramping sales, growing the sales organization and reinvigorating the $120M business. Prior to McAfee, Jaffe built and led sales organizations at software startups Securify, Axentis, OnLink and JYACC, consistently growing revenues 30-100 percent year on year. At OnLink Technologies, Jaffe grew revenues from $0 to $20M in under two years, leading to the acquisition of OnLink by Siebel Systems for $609M.

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About Bedrock Data
Bedrock Data provides the leading product to connect, clean and continuously synchronize multiple cloud systems in real-time. Bedrock Data connects multiple business applications while cleaning dirty data for improved team alignment, greater agility and a single view of the customer. By eliminating complex and expensive system integrations, Bedrock Data’s common-sense approach speeds and simplifies cloud connections for hundreds of its customers worldwide. For more information, please visit www.BedrockData.com


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PR Contact
Nicole Gorman
Corporate Communications
Bedrock Data
(508) 397-0131

Source: Bedrock Data