Asigra Recovery License Model Lauded for Empowering Partners with Fair Backup Pricing Option

TORONTO – February 24, 2014 — / — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced that Eran Farajun, EVP for Asigra has been recognized by Computer Reseller News (CRN) magazine in the 2014 Channel Chief Awards for the third consecutive year. This prestigious list of the most powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing the importance of the channel throughout the entire IT Industry.

Tweet This: @Asigra EVP Recognized in 2014 CRN Magazine Channel Chief Awards – – #cloud #backup

“We are pleased to highlight the many executives throughout the industry who work tirelessly to advance the standing of the channel community within their organizations. The CRN Channel Chief honorees lead, inspire and engage peers and serve as valuable advocates to help ensure the health and longevity of the channel within the IT industry. We applaud their efforts and look forward to their continued success,” said Robert Faletra, CEO, The Channel Company.

CRN Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue, and public support for the importance of IT channel sales. Asigra was noted for the company’s 100% focus on the channel the company’s recently announced recovery-based pricing model for backup and recovery software. The new model has received praise throughout the industry as a game-changer with both partners and customers acknowledging its advantages.

Until recently, channel providers have been without options to capacity-based pricing for backup and recovery where costs increase as data volumes grow – even if organizational recovery rates remain constant. In support of service provider efforts to remain competitive, the Asigra Recovery License Model® (RLM) meets the expectation of technology buyers that backup and recovery pricing should reflect the business value provided. With this approach, customers who recover less to pay less, and costs are capped so customers never pay to recover more than 25% of their data. Organizations adopting this model can expect immediate savings of 40% and long term savings of 60% to 70%.

“Over the last several years we have put significant resources into our channel programs and recently spearheaded efforts to roll out the company’s recovery-based pricing model throughout our global partner ecosystem,” said Eran Farajun, Executive Vice President, Asigra. “We are committed to listening to our partners as it is their feedback and insights that help fuel enhancements to our program. We are pleased to see continued positive response from partners and thank the editors at CRN Magazine for their recognition of our efforts.”

The 2014 Channel Chiefs list is featured in the February 24th issue of CRN, and online at:

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About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise-class agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at

About The Channel Company
The Channel Company is the channel community’s trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin (for Asigra)
The Ventana Group
(818) 332-6166

The Channel Company Contact:
Betzi-Lynn Hanc
The Channel  Company

Source: Asigra, Inc.