Delivers Public Cloud Benefits with Private Cloud Control and Security


  • Customers are looking to gain value from the blended benefits of public cloud and private cloud. New EMC Elastic Cloud Storage ( ECS) Appliance delivers this, eliminating the tradeoffs inherent within the public cloud.
  • New EMC Elastic Cloud Storage (ECS) Appliance delivers the ease-of-use, agility and cost benefits of public cloud, with the control and security of an on-premise private cloud.
  • EMC Elastic Cloud Storage (ECS) Appliance offers between 9%-28% lower TCO in object storage implementations than public cloud alternatives from Amazon and Google.
  • EMC ECS provides organizations of any size with an agile and cost-effective solution for easily adding hyperscale cloud capabilities to maximize their next-generation applications.

Connect with us at EMC World:

  • Online: To track the latest EMC World 2014 happenings visit
  • Live streaming: To view video of EMC World keynotes, general sessions, backstage sessions, and EMC TV coverage, visit
  • Social: For continuous EMC World news and event updates, follow EMC on Twitter at  @EMCWorld, @EMCCorp, and@EMCCloud, joining conversations with  #EMCWORLD, and like EMC on  Facebook
  • Photos: View photos of EMC World on  Flickr  and tag your pictures with ‘EMC World’
  • View additional related news from EMC via EMC  Pulse Blog
  • Connect with EMC via Twitter, Facebook, YouTube, and LinkedIn

EMC WORLD 2014—LAS VEGAS, MAY 5, 2014 — / — Today at EMC World 2014, EMC Corporation (NYSE: EMC) announced the EMC ECS (Elastic Cloud Storage) Appliance (formerly known as “Project Nile”), a breakthrough hyperscale cloud storage infrastructure that redefines the economic benefits of cloud storage for service providers and customers of any size, in any industry.

The 3rd Platform of IT is based on the mega trends of cloud, mobile, social and Big Data and is creating a new world of opportunity — and competitive threat — for businesses in every industry. Next-generation applications are delivering unique and frictionless experiences for customers to both interact and transact. This requires a new storage infrastructure to take full advantage of analytics from the Big Data generated by these applications. EMC ECS Appliance is the answer.

The new EMC ECS Appliance delivers the ease-of-use and agility of a public cloud with the control and security of a private cloud — offering between 9%-28% lower TCO in object storage implementations than public clouds from Amazon and Google. The ECS Appliance allows customers to add hyperscale cloud capabilities to existing private and hybrid cloud environments, delivering ease-of-use through self-service capabilities, fully automated provisioning and data services for next-generation applications. The data driven by use of next-generation applications over mobile devices creates multiple challenges for service providers and customers: it should be accessible, secure and analytic-ready, and the storage infrastructure must be able to handle explosive growth. The ECS Appliance is a modular, scale-out solution developed to provide industry-leading density per rack unit, with up to 2.9 Petabytes in a single rack. It can be clustered to achieve Exabyte scale — a requirement for the 3 rd Platform of IT.

Customers who choose to store their data in a public cloud environment often perceive immediate benefits in terms of ease-of-use and ability to scale; however, they may incur other risks such as system outages and the costs of moving their data in and out of the public cloud environment. In many instances they can also run into compliance issues as they may not know where their data is stored, if or how it is backed up, and whether it is being accessed by unauthorized users. The EMC ECS Appliance provides a solution that eliminates these tradeoffs inherent within the public cloud.

EMC is also introducing new Architecture and Design services for the ECS Appliance. The services will help customers identify which of their current application workloads will drive the greatest business return with the ECS Appliance, and will architect and design a system configuration to drive maximum impact and value within their environment.  The services will be available with the general release of the ECS Appliance in the second quarter of 2014.

Simon Robinson, Research Vice President, 451 Research
“Our research tells us that mid-sized to large organizations are increasingly looking to leverage the cost and scale benefits of public cloud models, but on their own terms. With the announcement of the ECS Appliance, EMC is providing an alternative approach that promises to bring hyper-scale efficiencies to on-premise and hybrid cloud deployments. We believe this kind of approach represents the future of enterprise storage infrastructure for cloud-based applications and workloads.”

Amitabh Srivastava, President, EMC Advanced Software Division
With the ECS Appliance we have delivered a highly intelligent, easy-to-manage storage platform based on commodity hardware.  It gives customers of any size the ability to build a hyper scale cloud infrastructure with the simplicity and economics of the public cloud and all the security and control of the private cloud.  With block, object and HDFS capabilities in one appliance, our customers can easily develop and build the next generation of applications for the 3rd Platform of IT.”

EMC ECS Appliance delivers 9% (Google) and 18% (Amazon) lower TCO in mainstream-sized (1.4 PB raw/740 TB utilized) customer implementations; 23% (Google) and 28% (Amazon) lower TCO in large-scale (11.5 PB raw/5.7 PB utilized) customer implementations.

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Megan Lane

Source: EMC

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.