Carbonite’s Survey Data Released During National Small Business Week Shows Key Insights Around Data Backup, Security and Recovery

BOSTON, MA – May 12, 2014 — / — In conjunction with National Small Business Week, Carbonite, Inc. (Nasdaq: CARB), a leading provider of hybrid backup and recovery solutions for businesses, has released the 2014 Report on the State of Data Backup for SMBs, which demonstrates how exposed small and medium size businesses (SMB) are in relation to data protection, backup, security and recovery.

The survey compiles responses from 500 IT professionals at companies in the U.S. with fewer than 100 employees. Startling statistics show that 40 percent of IT professionals who service small businesses believe it’s likely their companies would go out of business if they permanently lost all their files, and 58 percent are not very prepared to experience any amount of data loss.

The 2014 Report on the State of Data Backup for SMBs highlights current trends, observations, opinions and attitudes about the state of data backup from the small business IT pro’s point of view.

“While data protection may be top of mind for IT, this report demonstrates why protecting data files should be a company-wide concern and policy,” said David Friend, co-founder and CEO at Carbonite. “Beyond just the financial impact of data loss, most business owners don’t realize how data loss can affect other aspects of their business, including their employees. As part of National Small Business Week, Carbonite urges businesses to consider making data protection and backup plans a priority this year.”

Five key takeaways for businesses emerged from the survey responses, which should serve as a wakeup call to reprioritize how businesses protect their data and its security:

1. Data Is a Silent Killer to the Bottom Line
Of the SMB IT pros surveyed, 62 percent had experienced the painful results of data loss and 33 perent of those reported profit loss as a result. The IT pros surveyed believe it would cost their companies an average of $468,610 in lost revenue if they lost all their data files.

2. The Non-Financial Impact of Data Loss
Nearly two-thirds (62 percent) of IT professionals surveyed had experienced some form of data loss in their careers. While 33 percent replied that a result had been profit loss and 32 percent cited a missed business opportunity, many also reported that data loss hurt employees. These negative impacts on employees included:

  • Work/life balance of employees suffered (25 percent)
  • Office morale suffered (24 percent)
  • The IT department became micro-managed (21 percent)
  • Employees were fired or laid-off (15 percent)
  • Employees quit (11 percent)

3. Data Security Among SMBs
It was evident from the survey results that IT professionals at SMBs are not overly concerned with outside forces exploiting vulnerabilities in their systems and stealing data. While 22 percent of those surveyed placed the likelihood of an outside threat at either “very” or “somewhat” likely, an overwhelming majority (78 percent) placed their concerns as only “somewhat unlikely” or “very unlikely.”

Some of these respondents, however, could be exposing themselves to additional risk by not encrypting their backup data. Only 54 percent of respondents said they encrypted more than half of their data files and 10 percent do not encrypt any of their backup data, which is surprising considering today’s escalating risks.

4. Data Backup is Underutilized
Daily backup is key to maintaining business operations, yet only a third of respondents (32 percent) said they had completed a backup that day. Nearly half of all respondents had backed up all of their business’ documents and files within the past week, and 15 percent said their most recent backup is up to a month old.

5. Backing Up Online and to the Cloud
Not surprisingly, the survey showed that those who do back up electronically take full advantage of the technology and back up more of their company data than those using other methods. Nearly two-thirds said they back up anywhere from three-fourths to all of their documents and files and another 22 percent back up between half and three-fourths. Only 15 percent of those who use electronic backup said they do so for less than half of their documents and files.

When it comes to backing up data electronically, there still seems to be a difference of opinion as to how this should be done, but one area that does seem to be gaining in traction is in the cloud. A majority of those surveyed indicated that they have embraced the cloud as a destination of choice for off-site data backup. While this still lags behind the SMBs who back up to an external device, such as an external hard drive, NAS device or server (70 percent), cloud use is more popular than off-site servers (37 percent) and flash drives (30 percent). However, nearly one-third of those surveyed said their organizations continue to back up data on employee computers or some other local means.

For a full copy of the 2014 Report on the State of Data Backup for SMBs, visit

About Carbonite
Carbonite (Nasdaq: CARB) is a leading provider of hybrid backup and recovery solutions for businesses. Carbonite offers a comprehensive suite of affordable services for data protection, recovery and anywhere, anytime access. More than 1.5 million customers, including 50,000 small businesses, trust Carbonite’s secure, easy-to-use cloud backup solutions and award-winning U.S.-based customer support. For more information, please visit, connect with us on Twitter @carbonite or visit our Facebook page.

Media Contact:
Megan Wittenberger

Britt Gottlieb
Pan Communications

Source: Carbonite, Inc.