Partnership Offers Enterprise Customers Innovative Data Protection With Impeccable Service Delivery

LAWRENCE, Kan. and MINNETOKA, Minn., Dec. 13, 2018 — / — Cobalt Iron Inc., a leading provider of enterprise data protection SaaS, and Datatrend Technologies Inc., a global solutions integrator, today announced a partnership that establishes Datatrend as a primary solution integrator and OEM distributor of Cobalt Iron’s Adaptive Data Protection (ADP) SaaS solution for enterprise backup. In addition, Datatrend will be an ADP reseller and go-to-market partner for certain key strategic accounts.

“In teaming up with Datatrend, we’re making it easier than ever for enterprises to access smart, secure, automated data protection without boundaries,” said Mark Ward, chief operating officer at Cobalt Iron. “Furthermore, Datatrend’s unique ability as a proven OEM integrator will allow our companies to bring integrated solutions, combining industry-leading enterprise data protection with tightly coupled compute/storage infrastructure, to a broader range of customers across key market segments.”

Datatrend architects solutions that span the full digital topology of the customer’s enterprise. Whether modernizing a data center, integrating purpose-built technology, or deploying IoT solutions at the far edge of the network, Datatrend delivers solutions, products, and services that create value to drive business outcomes.

Both Datatrend and Cobalt Iron specialize in storage, the cloud, and networking. Therefore, this new partnership enables faultless delivery of innovative data protection. Customers will benefit from cost savings, simpler operations, and greater flexibility in supporting expansive collections of data assets.

Cobalt Iron ADP modernizes backup, delivering features and scale of enterprise data protection along with the flexibility and economics of cloud consumption. ADP eliminates complexity, reduces management, scales easily from terabytes to exabytes, and provides the simplicity absent in today’s backup technologies and tools.

“Partnering with Cobalt Iron will enable us to incorporate their technology into our portfolio of solutions, which will assist in reaching new clients and expanding into new areas with current customers,” said Phil Turner, chief technology officer at Datatrend Technologies. “Furthermore, as the solution integrator for ADP, Datatrend will help Cobalt Iron achieve greater efficiency in integrating and deploying their renowned ADP solution as a complete and differentiated offering, thus attracting customers and expanding our mutual reach.”

More information about Cobalt Iron and its products and technologies is available at

Additional information about Datatrend Technologies is available at

About Datatrend
Datatrend Technologies helps companies leverage technology solutions to drive business outcomes with a focus on delivering technology infrastructure solutions from the data center to the edge of the network. Datatrend provides planning, design, implementation, integration, project management, and staffing for next-generation data centers and multi-cloud environments, cabling and wireless solutions for multi-site rollouts and the Internet of Things, as well as for ISVs, OEMs, and service providers. Datatrend leverages partnerships with the best global manufacturers, along with deep engineering talent, to deliver solutions throughout the technology lifecycle. For additional information visit

About Cobalt Iron
Cobalt Iron is the global leader in SaaS-based enterprise data protection. The company was founded in 2013 to fundamentally change the way the world thinks about data protection. Through analytics and automation, Cobalt Iron enables enterprises to transform and optimize legacy backup solutions into a simple cloud-based architecture. By leveraging the cloud, Cobalt Iron reduces overall capex by more than 50 percent while eliminating backup failures and inefficiencies. Processing more than 7 million jobs a month for customers in 44 countries, Cobalt Iron delivers modern enterprise data protection for enterprise customers.

Product or service names mentioned herein are the trademarks of their respective owners.

Agency Contact:
Sunny Branson
Wall Street Communications
Tel: +1 801 582 0581

Cobalt Iron Contact:
Mary Spurlock
VP of Marketing
Tel: +1 785 979 9461

Datatrend Contact:
Karie Timion
Marketing Director
Tel: +1 952 563 2135

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Source: Cobalt Iron Inc.



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