Integrated approach to copy data management simplifies operations, improves business resiliency, and eases migration toward private cloud

BOSTON, MA – October 21, 2014 — / — Actifio, the copy data virtualization company, today announced that Panasonic System Networks Co., Ltd. (PSN) has successfully deployed Actifio to support multiple copy data management use cases including private cloud backup and disaster recovery. Actifio enabled PSN to collapse its backup and disaster recovery operations into a single, integrated system, simplifying operations and reducing vendor lock-in while improving data protection SLAs and disaster recovery efficiency across multiple applications.

For several years PSN has been driving migration of internal administrative systems to the cloud while consolidating the main server groups into a virtual environment in order to optimize the overall ICT infrastructure and provide fast response to user needs. At PSN, the realization of a more efficient application data management solution was an important piece of their plan to use the cloud and optimize the overall infrastructure. For its backup and disaster recovery solution, PSN selected Actifio’s copy data virtualization platform, which is highly integrated with the VMware vSphere virtual server environments, achieves efficient deduplicated backup without agents, and enables use of distinct data protection policy for each service level. Currently, PSN has installed an Actifio CDS system at both of its data centers in Fukuoka and Saedo, Japan. This has enabled backup of virtualized server groups at each datacenter, as well as disaster recovery spanning both locations.

“Actifio’s ability to support environments with heterogeneous hardware and software was a key reason we selected them for daa management,” said Tomoharu Hamayama, Senior Coordinator of the Service Solution Group at the PSN System Solutions Japan Company Cloud Service Business Center. “Even if we were to switch our production storage over to another vendor, we could continue to use Actifio CDS for data management. It’s wonderful to be free from the constraints of vendor lock-in. We also plan to leverage the Actifio Sky virtual appliance to protect smaller virtual environments operating different locations, and are actively evaluating the platform for future data management applications across our business.”

A Japanese case study of the Actifio implementation by PSN can be viewed here:

“Global enterprises now recognize the complexity and cost of a siloed approach to copy data management,” said Ash Ashutosh, Actifio founder and CEO. “Conventional approaches limit customers’ ability to improve business resiliency, add business agility, and take better advantage of public, private, and hybrid clouds. Panasonic System Networks was able to leverage our copy data virtualization technology to break down those silos, and in the process add business value while reducing complexity and cost.”

About Actifio
Actifio® delivers copy data virtualization to hundreds of global enterprise customers and service provider partners in more than 30 countries around the world. The patented Actifio Virtual Data Pipeline™ technology decouples data from infrastructure, enabling dramatic improvements in business resiliency, agility, and access to the cloud. Actifio replaces siloed data management products with a radically simple, application-centric, SLA-driven approach that lets customers capture data from production applications, manage it more economically, and use it how, when and where they need to. Actifio is headquartered just outside Boston, Massachusetts, and can be reached via the web (, Twitter (@actifio), or email at

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Kate Reed

Source: Actifio


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