ABU DHABI, UAE – 29 April 2015 — / — Etisalat ‘s participation at the recently held Cloud World Mena event held in Dubai was marked with discussions around making organisations future ready through digital transformation.

Speaking at the event, Francisco Salcedo, Senior Vice President of Digital Services at Etisalat , said, “The technology landscape is in an era of digital transformation, becoming centre stage to businesses globally. Consequently, industries are faced with the challenge to adapt themselves and their services to the new digital consumption models that end users are demanding.”

The challenge of this digital transformation facing the CIOs, he elaborated, is to be ready and provide IT services within the organization in new ways as opposed to traditional methods, and become a business growth enabler, rather than a bottleneck.

“IT as a Service (ITaaS) is the solution and need of the hour, helping businesses optimize their IT expenditures and provide services in a more automated, standardized and agile way to adapt to the dynamic needs of businesses”, he said.

Through trusted partnerships, new CIOs can continue to focus on adding value to the business, while leveraging IT expertise of the partner to support their business experts in generating new revenue streamlines.

Etisalat provides a comprehensive and integrated enterprise oriented portfolio of services including cloud platforms (private, public or hybrid), storage and backup, disaster recovery, mobility (Mobile Device Management and Mobile Enterprise Applications Platform) or security solutions that can be subscribed from a one-stop-shop.

“It is not about the technology used, but the service”, Francisco concluded. With professional services, knowhow and partnerships, its own network and data centres and cloud solutions, Etisalat is an ideal partner to get businesses ready for ITaaS.

The fifth 2015 edition of the Cloud World Forum MENA is the Middle East & North Africa’s leading Cloud Computing event. It is the only event to offer a dual Cloud agenda for both enterprise and telco attendees bringing together visionary speakers and industry leaders.


Press release issued by Corporate Communication Department – Etisalat

For further media information:
Iyad Al Zou’bi,
Corporate Communications – Etisalat
Tel +971 2 6182622,
Mobile +971 50 6123568
Email or

Source: Etisalat


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