By Ben Puzzuoli, Director Sales & Marketing at DataDepositBox
August 17, 2015

Data Deposit Box Online Data Backup Expert Tips: How Do MSPs Acquire Clients Through Simple Strategies?

Managed Services Providers are often controlled by IT expert teams, and usually have limited knowledge of advertising and PR. To flourish in this competitive field, there is no need to have assorted marketing background. Here are some guidelines for MSPs, how they can get clients, and get benefit from strategies that are suitable for all types of companies.

Leverage WOM
If you are in search of helpful marketing tool, nothing is as effective as word of mouth. It transfers messages to all distinctive channels. Word of mouth gives favor to MSP in getting new customers, as well as point outs why regular customers are leaving. When a customer uses your server to operate their website, they show their co-workers newsletters to get satisfactory hosting solution. Same is the case, when a client suffers frequent downtime and shares their experience to colleagues. As a result, many of interested clients search for another server to get quality service. It is important for MSPs to understand the value of word of mouth.

Key Influencers
There are many people who can advertise your business better than others. These people are known as influencers. Such people do not only appreciate your services, but also have power to convince others and make them your potential customers.

Giving Authorization to Clients
Sometimes clients become influencers, so check out who are able to become brand ambassadors. After selecting such clients, provide them relevant tools for conversions, leads and generating new customers.

When people are passionate to advertise your business, word of mouth gives required results. For MSPs, offering some incentives is just like giving top rated service to motivate clients to do something good for your business.

How to Join Event Scene?
Various events need considerations. Due to shortage of time, you cannot attend all events, however, you need to try your best to attend most events. If you have attended an event as a seller or a guest, you are given an opportunity to promote your business as a perfect solution.

Social Media
Social media is perfect for your business marketing. For instance, there are more one billion Facebook users. To promote your business, try to catch small part of that pie.

Here are three deep-seated rules for customers’ acquisition in social media:

Selection of Channel
It is true that all social networks do not have same number of users. Though Facebook has greatest number of users majority of your clients will be available at LinkedIn and Twitter. Get some time to check the influential channel and ways to perform work for grabbing clients’ attention.

Incorporation of Brand
It is important to analyze how social media should be integrated with business. When potential customers as well as followers visit your website, they get general information by getting connected to social profile. Try this platform to convert visitors into customers.

Always give active response to customers. Drop some interesting links to blog posts and encourage fans to give feedback. When you are consistent in providing best marketing services, more people will trust your brand.

About the Author: Ben Puzzuoli is Director of Sales & Marketing at DataDepositBox, a Toronto based cloud data backup service provider, which is listed at both the Toronto and Frankfurt Stock Exchanges. DataDepositBox technologies and solutions are currently used daily by over 200,000 customers, 1,000 resellers, 25 MSPs and private label partners for online backup and recovery, archiving, disaster readiness, secure file sharing and remote access. Visit DDB website here:



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