Companies Unite on May 5 to Educate Consumers on the Importance of Password Safety and the Value of Two Factor Authentication (2FA)

SUNNYVALE, CA – Apr 28, 2016 — / — In support of the annual World Password Day on May 5, Zetta, a leading provider of high-performance cloud backup and disaster recovery solutions, has joined Intel Security, Microsoft, Dell and others in support of promoting better password habits and the value of two factor authentication (2FA). The effort is designed to help educate consumers worldwide on the importance of password safety and to encourage everyone to change or strengthen their passwords using tips found at

Recent research [1] states that as many as three in four consumers use duplicate passwords, many of which (47%) have not been changed in five years or more. As a result, as many as 90% of online accounts are vulnerable to hacking [2]. Consumers do want greater online security. In fact, 68% report that they want companies to provide an extra layer of internet security, such as 2FA. 2FA provides an additional layer of protection that can significantly decrease the risk of a hacker accessing vital information, including online backup files. When using 2FA, 86% of people feel their accounts are more secure.

For its direct-to-cloud backup and recovery customers, Zetta delivers a seamless approach to 2FA, using standards-compliant, time-based authentication. Compatible with Google Authenticator and other standards-compliant 2FA devices, Zetta 2FA is both unobtrusive and truly secure. Users only need to validate their 2FA code every 30 days from a new device, while the code provided changes every minute for truly secure validation.

“When protecting your vital business data using a cloud-based backup and recovery solution it’s imperative that you utilize the most secure and compliant technology available,” said Mike Grossman, CEO, Zetta. “Using state-of-the-industry security protocols, including 2FA, SSL encryption in flight and AES encryption at rest, along with 100% recovery reliability, Zetta cloud backup and disaster recovery provides the compliant data protection businesses need to rest easy. We are a proud supporter of World Password Day, evangelizing best password practices to prevent the threat of data breaches.”

World Password Day 2016, Thursday, May 5, is a global celebration to promote better password habits. To learn more, visit

About Zetta
Zetta is an award-winning provider of high-performance cloud backup and disaster recovery solutions that are a worry-free choice for businesses and managed service providers. The Company’s direct-to-cloud approach provides businesses a fast and reliable way to protect, access and quickly recover their business-critical data and systems — both physical and virtual — without the need for costly extra hardware. For more information, visit

[1] – Entrepreneur, June 2015
[2] – Deloitte, Telecommunications Predictions Collection

Erin Jones
Avista PR for Zetta
(704) 664-2170

Source: Zetta



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