New Program Enables Partners to Capitalize on Explosive Market Opportunity for Next-Generation Cloud Backup and Recovery

SAN JOSE, CA – July 25, 2017 — / — Datos IO, the application centric cloud data management company, today launched the Datos IO Rebellion Partner Program, a comprehensive approach to supporting its growing base of resellers as they help their enterprise customers scale next-generation applications and transform their businesses for a hybrid cloud and multi-cloud world.

Next-Generation Cloud Backup and Recovery
The announcement of the Datos IO Rebellion Partner Program comes at a critical time in the evolution of data management as enterprises respond to digital transformation, migrate traditional application workloads to public cloud environments, and deploy next-generation customer facing applications on cloud native and geo-distributed environments. However, the dearth of traditional data protection solutions that support these next-generation cloud applications creates tremendous and immediate demand for Datos IO products.

Unlike traditional data protection products that are either LUN or VM centric, Datos IO is leapfrogging the data protection industry with its RecoverX solution, which is:

  • A cloud-first, elastic compute, software only solution that is not dependent on media servers.
  • Built from the ground up for next-generation cloud applications, non-relational databases including MongoDB and Cassandra, large-scale big data (Hadoop) filesystem repositories, and applications being deployed on relational databases including Microsoft SQL Server in the cloud.
  • Built upon CODRTM, a seminal cloud data management architecture that leverages industry-first semantic deduplication developed specifically for cloud applications and delivers 10x more backup storage efficiency than traditional deduplication.
  • Based upon a globally distributed metadata catalog enabling a backup anywhere / recover anywhere strategy for use cases including backup and recovery, test/dev, DR, migrations, compliance and cloud mobility.

“As enterprises rapidly adopt next-generation applications, they need to be equally vigilant in their data protection strategy,” said Brian Raposo, vice president at Technologent, an IT solutions provider focused on enterprise-class infrastructure and data center solutions. “Datos IO’s RecoverX product addresses the problem of backup and recovery for next-generation applications and we are excited to be a part of their Rebellion Partner Program.”

Partnership Benefits
The Datos IO Rebellion Partner Program is purpose-built for partner on-boarding and partner success. The program offers partners significant benefits including simple deal registration, attractive discounts, marketing support including targeted market development funds (MDF) and a dedicated partner portal ( – a complete one-stop shop for sales, marketing, product and technical resources including product collateral, pricing, case studies and solution overviews. The business benefits for partners who join the Datos IO Rebellion Partner Program include:

  • Access to a High Growth, Underserved Market – the addressable market for next-generation cloud data protection is >$10B and is growing >25% CAGR.
  • Profitability and Growth – Datos IO is a software only solution sold as an annual license. By focusing on software, partners can shorten sales cycles and secure recurring revenue from incremental sales and renewals.
  • Differentiated Products and Technology – infrastructure centric backup and recovery products (software or purpose-built backup filesystems) are archaic and don’t work for cloud-native and multi-cloud environments. Datos IO partners can offer RecoverX as the next-generation cloud data management product to help customers accelerate their journey to the cloud without sacrificing data recoverability requirements.
  • Reduced Risk – as a software only solution, RecoverX eliminates inventory costs and associated forecasting hassles.

“The rapid proliferation of traditional and next-generation cloud applications fundamentally changes how organizations protect and manage their data,” said Peter Smails, vice president, marketing and business development at Datos IO. “The cloud is not about hardware and appliances, it’s about elastic software. The Datos IO Rebellion Partner Program helps our channel partners easily deliver the Datos IO RecoverX product to customers in need of next-generation scalable and distributed backup and recovery solutions.”

This announcement is the latest proof point of Datos IO’s continuing momentum:

  • Rapid Customer Adoption – in just the first two quarters this fiscal year, Datos IO has doubled its customer base, driving 100% renewal rates, and is experiencing massive expansion within existing Fortune 500 customers. Enterprises including eBay, Barracuda Networks, Maxwell Health, Ayla Networks and Cisco continue to rapidly adopt Datos IO RecoverX for next-generation cloud backup and recovery with 60% of customers running natively on public cloud platforms including Amazon Web Services (AWS) and Google Cloud Platform (GCP).
  • RecoverX 2.0 – the product upgrade announcement in May this year introduced backup and recovery support for big data filesystems with Apache HDFS, cloud-native application-centric data protection for relational databases with Microsoft SQL Server, and significant platform capabilities including increased scale and elasticity, enterprise policy management and operational metrics.
  • New Enterprise Solutions– Datos IO’s ecosystem of enterprise solutions continues to grow rapidly as customers recognize the immediate need to protect their next-generation applications. Recent announcements include:
    • NetApp – Datos IO and NetApp announced a joint solution that combines NetApp ONTAP and NetApp SolidFire innovations with Datos IO RecoverX to provide next-generation backup and recovery of cloud databases and applications.
    • Cisco – Datos IO announced it joined Cisco’s Solution Partner Program (SPP) and delivered a solution that simplifies and automates data protection for next-generation customer-centric applications running on Cisco Application Centric Infrastructure (ACI), Cisco Unified Computing System (UCS), and Cisco HyperFlex hyperconverged infrastructure (HCI) systems.
    • VMware – earlier this year, Datos IO announced it achieved VMware Ready Status for application-aware backup and protection.
    • Oracle – Datos IO recently joined the Oracle Partner Network (OPN) as a Silver Partner and is certified for Oracle Cloud Platform ready status.

To join the Datos IO Rebellion Partner Program or to get more information, please visit or email For further details about Rebellion Partner program, please read our blog.

Additional Resources

  • Datos IO RecoverX Free Trial:
  • Next-Generation Cloud Application Proliferation, IDC Infographic:
  • Understanding Application-Centric Data Management:
  • Datos IO Thought Leadership:
  • Datos IO RecoverX:
  • Datos IO CODRTM:

About Datos IO
Datos IO is the application centric data management company for the multi-cloud world. Datos IO delivers a radically novel approach to data management, helping organizations embrace the cloud with confidence by delivering solutions that protect, mobilize, and monetize their data — at scale. Unlike traditional data protection solutions that protect applications either at a VM-level or at a storage LUN-level, Datos IO has reinvented data protection by eliminating any dependencies on VM or LUN constructs — thus, enabling a true application centric data management approach. This revolutionary application-centric approach to backup and recovery provides customers with dramatic backup storage efficiency that enable customers to directly backup data to the cloud, provides data management services at a granular level, and enables customers to intelligently move their applications back and forth between public clouds or across cloud environments. Backed by Lightspeed Venture Partners, True Ventures, Network Appliance (NetApp), and Cisco Investments, Datos IO is headquartered in San Jose, California. To learn more, please visit and follow us on Twitter at @datos_io.

for Datos IO
Merrill Freund

Source: Datos IO