Datto expands EMEA HQ, increases European footprint, boosts senior team, launches creative marketing strategy and celebrates industry recognition

READING, UK – 30 June 2016 — /BackupReview.info/ — Datto, the innovative provider of comprehensive data backup, recovery and business continuity solutions, has announced a dramatic expansion and a number of significant milestones for 2016 including new offices, senior staff appointments, innovative end-user marketing, and multiple award wins.

The new EMEA headquarters will house up to 150 Datto team members, and offer a spacious and creative environment. As part of the new space, Datto has a dedicated onsite Partner Experience Centre to help partners increase sales and is complete with the latest AV equipment for both partner and end-user training and events. The new office also has a fully functioning pub, the Blue Ram, for partner hospitality.

Datto Elite Partner Colin Blumenthal, of Complete IT, commented: “The new EMEA HQ in Reading is truly impressive and further demonstrates the commitment and investment Datto is making to support partner growth. We look forward to utilising the new facilities for client meetings and demonstrations, which may end up in The Blue Ram with something to celebrate!”

“The new HQ is an exciting step for everyone at Datto, as we had outgrown our previous office after two years. The dedicated partner experience centre is particularly crucial to our continued expansion, and we look forward to welcoming current and future partners to experience it over the coming months,” said Andrew Stuart, Managing Director of Datto EMEA.

Expanding European Footprint
Datto has also been expanding exponentially in Europe, opening new data centres in Iceland and Germany, and signing new distribution deals in Spain and Greece. Both distributors have been active in introducing Datto to their respective markets. The new Spanish distributor, IREO ran a successful meet and greet campaign, dubbed ‘Breakfast with Datto’ in five Spanish cities, while Greek distributor Premium IT attended the national event InfoCom World alongside Datto.

Growing Senior Team
In the UK, Datto has bolstered its industry expertise in the shape of Trent Machett, who has taken up the role of UK&I Sales Director. Trent was instrumental in channel development at security vendor Sophos, and brings a wealth of technical knowledge to this key role, and believes that “partner growth will come from both existing partners, as well as new partners selling into new markets.

In addition, Datto has welcomed Chris Tate, who has joined as Business Development Director EMEA. Chris has a long history with Datto, beginning in 2011 when he was Technical Director of Orchid IT, one of Datto’s largest partners at the time. He went on to develop GCI’s channel strategy, and launch totallymsp.com – a resource for all things MSP in Europe.

New Product Launches
Last week, Datto announced a new SIRIS 3 platform, an updated and feature-rich Device Management Portal, an Infinite Cloud Retention pricing model and the all new SIRIS 3 X1, an all-flash offering that will be available from August 2016 in the UK.

Datto partners now have more flexibility than ever, allowing them to protect more end users. They can now offer the SIRIS 3 high performance appliances, and the SIRIS 3 Virtual service which can be deployed across a wide range of leading hypervisors,including VMware vSphere, Microsoft Hyper-V, KVM, and Citrix XenServer.

Datto also announced the new SIRIS 3 Imaged service (previously GENISIS), a conversion tool that instantly turns non-Datto BDR devices and other servers into a SIRIS appliance. SIRIS 3 software comes standard with the purchase of any new SIRIS 3 service effective immediately, and will be available as a free upgrade for all SIRIS 2 appliances shortly. With the addition of our Mac Agent, SIRIS 3 now offers support for every major operating system. Finally, SIRIS 3 now offers agent-based and agentless backup for physical and virtual environments.

Marketing Boost
The company has taken a unique approach to supporting MSPs in their local area through end-user marketing. The company has confirmed that it will sponsor Ping! England, an exciting UK-wide festival of ping-pong, where free to use tables are provided for the public. As a result of the sponsorship, Datto will receive strong brand visibility in high footfall areas in 21 cities across the UK this summer.

Additionally, the company has embarked on its first airport billboard advertising campaign in collaboration with Datapac, Ireland’s largest Datto partner. Dublin airport departures saw 11.5 million passengers in 2015 – the campaign has increased awareness of Datto in Ireland and drummed up business for its partner.

Datto’s popular Land Rover Defender campaign continues to entertain and educate at events across the UK, clocking up 11 major events and countless meetings to boot. The Defender has also been available for partners to use at their own events and has been used by Solar Communications, ZedOne and Complete I.T.

With a comprehensive partner programme supported by creative marketing activity, Datto has received increased industry recognition in the shape of multiple awards. Recent acknowledgement for Datto has come courtesy of partners Mirus IT, Network Group, and Storage Magazine, while the company is currently shortlisted for CRN and Computing awards. Datto has also recently been named a Visionary in Gartner’s 2016 Magic Quadrant for Disaster Recovery as a Service.

About Datto
Datto is an innovative provider of comprehensive backup, recovery and business continuity solutions used by thousands of managed service providers worldwide. Datto’s 200+ PB private cloud and family of software and hardware devices provide Total Data Protection everywhere business data lives. Whether your data is on-premises in a physical or virtual server, or in the cloud via SaaS applications, only Datto offers end-to-end recoverability and single-vendor accountability. Founded in 2007 by Austin McChord, Datto is privately held and profitable, with venture backing by General Catalyst Partners and Technology Crossover Ventures. In 2015 McChord was named to the Forbes “30 under 30” ranking of top young entrepreneurs. www.datto.co.uk

For more information, please contact:
Michael Breeze
Datto Inc.
+44 (0) 118 402 9606

Source: Datto