Data-Deposit-Box-DataDepositBox-Online-Backup-Cloud-Data-Remote-Backup

Company passes millions of dollars in leads to existing partners, and takes definitive steps to foster partnerships and expand its channel footprint worldwide

BURLINGTON, Mass., June 15, 2015 — /BackupReview.info/ — Unitrends today announced that the company has implemented a 100 percent channel-driven go-to-market strategy. This strategic business move is immediately injecting millions of dollars into Unitrends’ channel ecosystem, and enabling the company to cultivate new and existing relationships with partners around the world.

“The impetus behind our decision to move exclusively to a channel sales model was simple: we no longer wanted to compete with our partners,” said Kevin Weiss, Unitrends’ president and chief executive officer. “Over the past several years, we’ve developed strong channel partnerships by providing resellers with lucrative sales opportunities and cutting-edge solutions that address their customers’ individual backup and disaster recovery requirements. We are now solely focused on nurturing these relationships and forging new ones to build a world-class sales force comprised of brand ambassadors across multiple functional areas at partner organizations.”

Today’s announcement comes on the heels of Unitrends’ recent appointment of Mike Dalton as the company’s senior vice president of worldwide channels and international field operations. Dalton, who is tasked with setting the strategic direction of Unitrends’ channel program and driving its expansion, is working in concert with the executive team to roll out the company’s new channel sales model.

“Unitrends has always been a partner-centric company, and it’s extremely exciting to see them raise this commitment to the next level by routing their business exclusively through the channel,” said Hillel Sackstein, president of Virtual Graffiti. “We look forward to the next phase in what has already been a key partnership for us.”

Coming Soon: New Channel Program Designed by Partners for Partners
Founded in 1989, Unitrends maintained a direct sales model for 24 years before launching a formal channel program in 2013. In Q3 2015, Unitrends will unveil a completely new channel program, which is being custom built from the ground up based on partner survey results and input the company garnered from current partners during a series of in-depth interviews.

The new program is simple, lucrative, focused on training and education, and structured to give partners the power of choice over their level of engagement. It’s also designed to address the unique needs of different partner personas at varying sized companies, with the goal of engaging and growing this vital community of evangelists. Complete details about Unitrends’ new partner program will be available at the time of launch.

For more information about Unitrends’ channel strategy and for updates on the company’s new partner program, please visit: www.unitrends.com/partners

About Unitrends
Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical and cloud solutions provides adaptive protection for organizations globally. To address the complexities facing today’s modern data center, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualization. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating. Unitrends’ solutions are also sold through a community of thousands of leading technology partners, service providers and resellers worldwide. Visit www.unitrends.com.

Media Contact

Jennifer Sipala
Director of Marketing
pr@unitrends.com
803-744-9166
Source: Unitrends

General Tags: online backup services, data storage, online file storage, online backup providers directory, SaaS, compare online backups, online data backup, software as a service, online backup companies, online backup reviews, top rated online backups, cloud computing, CEO interviews, online file backup, online backup, data security, online backup news, backing up online

Like us on Facebook




===========================
Do you like this post? Subscribe to our RSS feed ===========================

Sponsored Links:

Data Deposit Box

Asigra

Bacula Systems


Cloud-based-Online-Backup-Disaster-Recovery-Data-Storage-by-Bacula-Systems-in-Switzerland

Share/Save/Bookmark

Related posts:

  1. Unitrends’ VP of Channel Sales Worldwide Earns Fourth CRN Channel Chief Honor
  2. Unitrends Ranks No. 1010 on the 2014 Inc. 5000 with Three-Year Sales Growth of 441 Percent
  3. Unitrends Named 2015 Best Channel Vendor
  4. Unitrends Named 2014 Best Channel Vendor by Business Solutions Magazine
  5. Unitrends Names Bekim Protopapa SVP of Sales for the Americas
  6. Unitrends’ Bob Gagnon Recognized as 2015 CRN Channel Chief
  7. Unitrends Names Alex Alvarez SVP Worldwide Channels And International Sales
  8. Unitrends’ Kelly Lowe and Jennifer Sipala Named to 2015 CRN Women of the Channel List
  9. Unitrends’ Service Provider Program Achieves 278 Percent Revenue Growth in its First Year
  10. Unitrends Recognized for Unrivaled Customer Support in 2015 Stevie Awards for Sales & Customer Service

Tags: