Company passes millions of dollars in leads to existing partners, and takes definitive steps to foster partnerships and expand its channel footprint worldwide

BURLINGTON, Mass., June 15, 2015 — / — Unitrends today announced that the company has implemented a 100 percent channel-driven go-to-market strategy. This strategic business move is immediately injecting millions of dollars into Unitrends’ channel ecosystem, and enabling the company to cultivate new and existing relationships with partners around the world.

“The impetus behind our decision to move exclusively to a channel sales model was simple: we no longer wanted to compete with our partners,” said Kevin Weiss, Unitrends’ president and chief executive officer. “Over the past several years, we’ve developed strong channel partnerships by providing resellers with lucrative sales opportunities and cutting-edge solutions that address their customers’ individual backup and disaster recovery requirements. We are now solely focused on nurturing these relationships and forging new ones to build a world-class sales force comprised of brand ambassadors across multiple functional areas at partner organizations.”

Today’s announcement comes on the heels of Unitrends’ recent appointment of Mike Dalton as the company’s senior vice president of worldwide channels and international field operations. Dalton, who is tasked with setting the strategic direction of Unitrends’ channel program and driving its expansion, is working in concert with the executive team to roll out the company’s new channel sales model.

“Unitrends has always been a partner-centric company, and it’s extremely exciting to see them raise this commitment to the next level by routing their business exclusively through the channel,” said Hillel Sackstein, president of Virtual Graffiti. “We look forward to the next phase in what has already been a key partnership for us.”

Coming Soon: New Channel Program Designed by Partners for Partners
Founded in 1989, Unitrends maintained a direct sales model for 24 years before launching a formal channel program in 2013. In Q3 2015, Unitrends will unveil a completely new channel program, which is being custom built from the ground up based on partner survey results and input the company garnered from current partners during a series of in-depth interviews.

The new program is simple, lucrative, focused on training and education, and structured to give partners the power of choice over their level of engagement. It’s also designed to address the unique needs of different partner personas at varying sized companies, with the goal of engaging and growing this vital community of evangelists. Complete details about Unitrends’ new partner program will be available at the time of launch.

For more information about Unitrends’ channel strategy and for updates on the company’s new partner program, please visit:

About Unitrends
Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical and cloud solutions provides adaptive protection for organizations globally. To address the complexities facing today’s modern data center, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualization. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating. Unitrends’ solutions are also sold through a community of thousands of leading technology partners, service providers and resellers worldwide. Visit

Media Contact

Jennifer Sipala
Director of Marketing
Source: Unitrends

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